Policy Change Proposal Section I Assignment Example | Topics and Well Written Essays - 250 words

Strategy Change Proposal Section I - Assignment Example Whenever changed, organizations should give structure 1099 to all partnerships and people that give $600 or more in product or administrations every year to the business. The Health Care Act has extended, in two important ways the commitment to give structure 1099s. In the primary case, organizations are required to give these structures, to people, yet in addition to companies. In the subsequent example, the edge of $600 is activated by stock buys, just as for administrations (Estes and Williams, 2013). Beginning in 2013, in this manner, all burial service parlors will be required to give structures 1099 to utilities, telephone organizations, and insurance agencies, vehicle vendors, treating liquid providers, landmark organizations, graveyards, vault dealers, and coffin merchants. The little issues looked by memorial service homes in January is set to turn into a bad dream concerning desk work, particularly since the installments should be followed, charge ID locations and numbers gathered, just as issuance of numerous structure 1099s. This grave arrangement should be revoked by congress through promotion by business gatherings and other autonomous s pecialists (Kluwer, 2012). The issue ought to likewise be brought to the consideration of the Small Business Administration of the United

Do You Prefer Eating Out to Eating at Home? Essay

These days, a few people like to eat at home and plan food without anyone else however others want to eat outside in eateries or at food stands. Most definitely, I like to eat at home. Obviously, there are a few points of interest eating out. Right off the bat, cafés offer an increasingly agreeable condition to eat and the food there tastes more tasty than home-prepared dinners. Everybody has distinctive most loved dishes and cafés may fulfill all preferences of its clients. What's more, eating at cafés is a decent method of getting along with companions. Individuals go to eateries with the goal that they have a private space to examine something. Numerous individuals feel that it is simpler to do a business when they eat and haggle simultaneously. They don't have to stress over washing dishes and clearing. For individuals who are occupied to cook, eating out is absolutely a perfect decision. Besides, for individuals don't have a clue how to cook and don't have somebody to cook fo r them, eat out is by all accounts the main decision. Be that as it may, numerous others want to eat at home. This is on the grounds that eating at home is a lot less expensive than eating at eateries. Rather than going through cash for costly suppers at a café, individuals can get ready for a feast and set aside heaps of cash for different purposes, with the goal that they would prefer not to go cafés for lunch or supper. Others decide to eat at home since they might want to invest energy with their families. While eating at home, for instance, they can share their joy and inconveniences in employments with their people or even discussion about a TV program they like best. I imagine that whether individuals eat at a café or at home, the most significant thing is whether they feel great or not. In any case, in the event that I need to pick, I will eat at home since it is an approach to set aside my cash or more everything, I can make some great memories with my family. The primary explanation is that at home relatives can set up their suppers and partaking in their food together, which can upgrade their connections. Relatives can talk, make jokes and trade sentiments on current undertakings with one another while setting up a dinner. Guardians get an opportunity to speak with their children and monitor what they are thinking and doing; while youngsters can figure out how to help with some family unit assignments and create closeness with their folks. Envision that you and your siblings and sisters help your mom to cook on end of the week, and appreciate the food later on, and you feel everything is so pleasant. General talking, eating outside is agreeable andâ convenient, however eating at home has more advantages. I like to eat at home.

Essay Topics for the Fall Semester

Essay Topics for the Fall SemesterFall is just around the corner and you have some hard questions in your mind: which essay topics to tackle, what to write about, how to get started and whether you should prepare yourself for the year ahead. Here are some tips to help you make the right decision in essay topics, writing style and essay topic selection for the fall semester.One of the first things you should think about when choosing a topic for your essays is how much homework can you handle? For instance, if you're planning to do an essay on current events, there are many topics to choose from that deal with an issue you've experienced recently. Topics that have been gaining popularity include class issues, politics, religion, current events, technology, entrepreneurship, history, literature, music, psychology, etc. But remember that your topic is the subject matter of your essay and not necessarily the author's personality or viewpoint.It's also important to decide how you want to organize your essay topics. One option is to put your essay topics into categories. In other words, take some time to consider which types of topics fit well in each category. You may also choose to list your topics in terms of length (i.e., longer essays tend to be more complex and contain more topics). A sample essay topic can serve as a guide in this regard.It's also important to pick the most suitable essay topics for your goals. For instance, if you're aiming to do an APA-level paper, you should probably steer clear of shorter essay topics. But if you have less time to spend, you can write shorter articles that deal with less controversial subjects such as religion, politics and current events.Another important thing to consider when choosing essay topics is how you want your essays to look. Sometimes, using different formats may lead to better essays. Some scholars prefer to write with a certain type of voice while others like to use a more conversational tone. Consider your p ersonal preference when choosing essay topics and try to incorporate these styles in your work.Finally, when you're selecting essay topics, always remember to take time to organize and proofread your work. It's also important to write down the key points you want to cover and then assess your essay material to make sure you haven't missed anything essential.Finally, don't forget to include your writing samples in your essays. This will help you further improve your writing style and broaden your reading horizons.Getting started in essay topics isn't that difficult, provided you know what type of topics to choose. Keep in mind that it's important to think about how your essay will be presented and whether you want your writing to be straightforward or multi-faceted.

Controversial Topics Within the Hunger Games - 2289 Words

Making several appearances on the American Library Association’s ‘most contested books’ listings for its controversial and confronting content, The Hunger Games trilogy has become one of the most discussed Young Adult fictions since its debut in 2008. Through Suzanne Collins’ use of provocative themes of class and extreme poverty, confronting depictions of violence amongst children and the challenging of stereotypical gender roles, the novel discusses the hardships faced by children living within her harsh, yet thrilling, constructed universe. The raw and violent nature of the narrative attracts concerns from adults spanning the globe, raising questions regarding the suitability of The Hunger Games as Young Adult fiction. Through a†¦show more content†¦35) Providing representation of real world issues, such as poverty, through the medium of fiction allows the reader rumination and discussion surrounding these isssues. For the average teenager livin g within western society the subject of poverty and the threat of starvation does not appear on the forefront of daily life and observation. Allowing insight into such issues through fiction gives the young audience an understanding of poverty, desperation and abuse from the safety and comfort of their own home. It is important to acknowledge that â€Å"as children’s knowledge of the world deepens, so there has to come into stories the recognition that parents can sometimes tell lies, run away, that friends can let you down, that you are on your own in an adult world, which can often look very bleak.† (Clark 1997, p. 36) The protagonist paints a picture of survival through hardship by whatever means possible, and in the case of Katniss survival is obtained through the undertaking of illegal hunting in the forest beyond the district boundaries, to which is punishable by death. In regards to young adult literature â€Å"the features that set it apart are that its cent ral concern is the adolescentShow MoreRelatedThe Lottery by Shirley Jackson574 Words   |  2 Pagesand time period, â€Å"The Lottery† has become one of the most controversial and influential short stories The New Yorker has ever published. â€Å"The Lottery† was written in the year of 1948. Although many controversial topics and stories have come about, nothing like â€Å"The Lottery† had ever come about. There were stories about forbidden love and mental illnesses in â€Å"The Yellow Wallpaper† and â€Å"The Story of an Hour† that were considered controversial, but there were no stories about a town coming together toRead MoreEssay on Censorship in Schools is not Justifiable959 Words   |  4 Pages† Between the years 2000 and 2009 a total of 3200 books were challenged in school libraries in an attempt to expurgate, or censor, the content in books provided to students. Today the trend of censorship continues as popular novels such as The Hunger Games, The Fault in Our Stars, and Captain Underpants are censored from schools across the nation (Challenges by Reason).Censorship in regards to literature refers to the examination and suppressing of a book because of objectionable material. The processRead MoreDisadvantages Of Video Games1391 Words   |  6 PagesTran Pham Prof. Mallory Reeves English 52 28 September 2017 Virtual Games, Actual Loss In this morden world, â€Å"videogame† is a common topic for debate. The network of information technology has been installed globally, which leads to more and more games being created to satisfy human’s entertainment demand. The article on video games benefits, entitiled â€Å"Be a Gamer, Save the World† by Jane McGonigal, illustrates how games can play an essential role in solving problems which the world is facingRead MoreCensorship Is Monitoring Or Withholding Information Essay1694 Words   |  7 Pagesentertainment; but it is usually considered a threat to the consumer. Yet the consumer is not always the audience. Sometimes the threat is to a politician or government official. The debate over topics in the realm of what is acceptable and what should be banned only continues to rise as more taboo topics become acceptable. Some argue that keeping certain things behind closed doors is imperative for a harmonious living place. Others say that a small discours e is critical to remain sane. CensorshipRead MoreGender Differences Between Female And Male1520 Words   |  7 Pageswomen is encouraged and culturally disregarded. You can examine representations of women in sexualizing and objectified manner in the media including commercials, television programs, movies, music lyrics and videos, magazines, advertising, video games, and Internet sites where women are revealed wearing provocative cloths, and posing in ways that emphasize their body parts and sexual readiness. As Jean Kilbourne, an internationally recognized for her work on the image of women in advertising, clarifiesRead MoreCultural Appropriation And Its Effects On Society1965 Words   |  8 Pageshigh-fashion, cool, or funny when the privileged take it for themselves† (Workneh). Whether it is intentional or not, appropriating a culture involves partaking in the continuation of disempowering certain groups that are typically already marginalized within society. In spite of the slight confusion, cultural appropriation is far more than the idea of pizza merging from Italian immigrants and eventually becoming a food many people label as American. Many people tend to make the argument that there isRead MoreUnderstanding Inclusive Learning and Teaching in Lifelong Learning3626 Words   |  15 Pagesleaders who come from diverse backgrounds. The Scout Association is part of a worldwide educational youth movement. The values, which underpin and inspire its work are embodied in the Scout Promise and Law and in the Purpose of the Association. Within this framework, the Association is committed to equality of opportunity for all members. To carry out its work the Association seeks to appoint effective and appropriate Leaders, and to involve other volunteers in supporting roles, all of whomRead MoreThe Impact Of Increasing Food Demand And Urbanization3585 Words   |  15 Pagestraditional farming tasks has been underpinned urbanization. Indeed, competitiveness under the pressure of growing population prompts rural dwellers migrate wealthier regions to look for new opportunities. Migrating to cities implies a shift in employment within the food system; in other words, fewer people choose to work in agriculture and more prefer to work in transport, wholesaling, retailing, food processing and vending (Cohen Garrett 2009). The world’s urban population today is around 3.2 billionRead MoreGot Gmos?: Genetically Engineered Food and the Sustainability of Health and the Environment4857 Words   |  20 PagesFall 2006 People hold a very intimate relationship with food, whether it be for nourishment, a peace offering, trade, part of a religious practice, to provide a sense of community, or to satisfy a personal need. Its meanings are rooted deep within and are the foundations of many cultures. There was a time when humans were very connected to the food they ate. Not only did they know its origins, but they ate what was needed for survival. They were as much a part of earth as any other animalRead MoreAnalysis of Nike Inc.9194 Words   |  37 PagesAdidas. For instance, Adidas sponsored one of the world’s premiere soccer clubs, Real Madrid, while Nike sponsored Manchester United, also a world class soccer club in Great Britain. Adidas was also the Official Supporter of the Athens 2004 Olympic Games and the Germany 2006 World Cup in soccer. However, Nike’s presence was very evident in the World Cup: many teams in this tournament wore uniforms emblazoned with the unmistakable swo osh. The athletic footwear and apparel industry has enjoyed

Thomas Jefferson And The American Constitution Essay

When it comes to the understanding of the Constitution, Jeffersonian Republicans are generally characterized as strict constructionists who were opposed to the broad constructionism of the Federalists. This characterization however, fails to take into account the complexities of the domestic and foreign policies supported during the presidencies of Jefferson and Madison, as well as ideas held by the Federalists support the idea that they supported some principles of a strict constitutional interpretation when it suited their cause. Between 1801 and 1817 it is clear to see that both parties to some extent crossed their political lines when it was the best way to achieve their political agendas. On August 13th 1800, before his election Thomas Jefferson wrote to Gideon Granger, a future member of Jefferson’s cabinet, about taking down the Federalists, protecting the state s rights, and that the Constitution is the wisest piece of political literature to address the needs of such a varying and diverse nation(Doc. A). Thomas Jefferson was the Third president of the United States, the primary author of the Declaration of independence, and believed that America should grow as an agrarian nation with a limited central government and strong state governments. This document shows that Jeffersonian Republicans were strict interpreters of the Constitution by telling us directly that changing the federal constitution to hurt state governments defines this new nation as a monarchy, andShow MoreRelatedThomas Jefferson And The Declaration Of Independence1360 Words   |  6 PagesThomas Jefferson was a man who was born on April 13, 1743, he the third president of United States, author of the Declaration of Independence, a lawyer gentlemen farmer, he also was the father of the University of Virginia. Jefferson’s influences on government was to end federal government, to allow the Sedition and Alien Act to put an end to it, to end the taxes, and after ending taxes to release prisoners held by this act. Thomas brought a studied informality to the presidency. He used revenuesRead MoreGeorge Washington and Thomas Jefferson Contribution to Stable Government724 Words   |  3 PagesRevolutionary Contributions to Stable Government George Washington and Thomas Jefferson were two important presidents who had an enormous affect on our nation’s stable government and beginning years of our country. Each made their unique contributions to a new government under the Constitution after the failed adoption of the Articles of Confederation. After the war for independence, the Articles of Confederation, began to fail because there was no direct effective way to to collect revenue,Read MoreThomas Jefferson And The Constitution911 Words   |  4 Pagesopinions. However Thomas Jefferson the 4th president of the United States also known as the father of the constitution and Alexander Hamilton who was the author of the majority papers written as well as the leading member of the constitutional convention the both of them took part in creating the(factions) that lead to the political systems also known as democracy being introduced. James Madison was the principle intellecteal leader of the constitutional convention while Thomas Jefferson contributedRead MoreAlexander Hamiltons Contribution to America Essay908 Words   |  4 PagesIntroduction According to Scott (2008), the Constitution of America has undergone several translations within the history of America because they found it to be unclear. Whereas it appears discrepant that the unclear Constitution could be useful, the disagreement is the case (Robertson, 2005). Americans regard the Constitution to be helpful for the reason that it allows for diverseness of views. 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Opposing the Jeffersonian Republicans were the Federalists of America. The federalists craved for a mighty central government with less powerful state governments, and a loose interpretation of the Constitution. The two parties had divergent standpointsRead MoreThomas Jefferson and Philosophical Consistency Essay examples782 Words   |  4 PagesDBQ #3 Thomas Jefferson was an early American politician, who was well-known for his actions during his presidency. He was labeled as a Democratic-Republican, meaning he favored stronger rights of individual states, rather than a central government with a lot of power. That is, at least in the years prior to his presidency. After he was elected, however, his convictions totally changed. During his presidency, three major events; his war with the Barbary Pirates, his restrictive economic policiesRead MoreThe Causes Of The American Revolution1137 Words   |  5 PagesThe Revolution: The American Revolution happened because of the chain of complicated events. In the 1760s, I was around 3 years old when the British imposed unfair taxes on the colonist. Being colonist, my parents became very distressful due to the discrimination they had to experience. The colonist had enough with the taxation, and because the British mistreated them, they decided to fight to be free from England. Other factors also motivated them for their rights and freedom for instance, â€Å"commonRead MoreFederalists vs. Democratic Republicans922 Words   |  4 PagesThe United States of America was founded on a Constitution that was supposed to preserve our freedoms and certain liberties. All Americans at that time wanted to keep America a free an independent nation with rights for its people. However there was two different groups, the Federalists lead by Alexander Hamilton and the Democratic-Republicans led by Thomas Jefferson, which thought this could be achieved in very different ways. Thomas Jefferson and Alexander Hamilton were very different in theirRead MoreDbq #3 Thomas Jefferson and Philosophical Consistency Essay685 Words   |  3 PagesIn the years prior to Thomas Jeffersons presidency, he was a very vocal critic of a centralized federal government and he was an avid follower of the constitution, yet once he became Commander in Chief he changed his tune towards these issues. The three largest contradictions that stand out amongst his actions were his war with the Barbary pirates, using restrictive economic policies to achieve his goals, and his acquiring of Louisiana. Although these contradictions were for the good of the country

Impact of Consumer Protection Agencie in Nigeria

IMPACT OF CONSUMER PROTECTION AGENCIES IN NIGERIA: A STUDY OF CPC, CAFON AND CEON BY AMZAT SHERIFFDEEN ADEWALE MATRIC NO: 06076963 A PROJECT SUBMITTED IN PARTIAL FUFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF ARTS IN THE DEPARTMENT OF MASS COMMUNICATION, FACULTY OF MANAGEMENT AND SOCIAL SCIENCES, OLABISI ONABANJO UNIVERSITY, AGO-IWOYE, OGUN STATE. MARCH, 2012 CHAPTER ONE 1.0 BACKGROUND TO THE STUDY Consumer protection is defined as the efforts of the government and private organizations to ensure that the consumers are not exploited by the producers. Through consumer protection, the government ensures that the consumers derive maximum satisfaction from the goods and services available in the market. All of us are†¦show more content†¦1.1 DEFINITION OF PROBLEMS As a result of heavy profiteering by commercial organizations at the expense of the uninformed consuming public, governmental and independent consumer protection agencies, organizations and forums are being formed to address the apparent negligence of consumer rights, protection and customer care in service delivery. The enforcement of consumer rights is a serious problem in Nigeria. Consumers are often reluctant to enforce their rights for a variety of reasons: ignorance of their rights, poverty, and the judiciarys rigid adherence to strict legal rules that make it very difficult for consumers to prevail. When a consumer alleges that the defects in a particular product are the result of negligence, for example, the consumer must prove the acts or omissions in the production process that constitute negligence. The issue is complicated by the defense of foolproof system of production, which has become rather popular with manufacturers. The practice adopted by manufacturers is to demonstrate an impeccable system of production with a view to convincing the court that such a system is incapable of admitting any defect as alleged by the consumer. Decided cases show judicial inclination to accept such foolproof system as a defense. (See, e.g. Boardman v Guinness (Nig.) Ltd. (1980)

Current Issues in Marketing

Question: Discuss about the Current Issues in Marketing. Answer: Introduction As the business environment has become dynamic in nature, the organizations both SMEs and large organizations have been facing some major critical challenges related to marketing. Measuring the Return on Investment of marketing activities is the top marketing challenge in accordance to the 2015 State of inbound report (Thompson et al., 2013). Apart from this, there are some other issues such as pricing issues, segmentation issues, issues related to the issues and other strategic issues. Thus, in order to understand the possible marketing issues often faced by the organization across the globe, the current working scenario of Emirates Airline, UAE has been considered in the present report. As per the current global scenario, the airline industry is one of the fastest growing industries as it is supporting the globalization as well as internationalization objectives for businesses around the world (Hur, Won Moon Jun, 2013). Emirates Airline has been chosen for the current report since it is a major competitor for many global organizations. In the current report, an intensive analysis of the brand has been presented identifying the major critical issues. Background of the organization Emirates is airline organization, which is based in Dubai and the government of United Arab Emirates in 1985 first established the organization. One of the major activity performed by the organization is commercial air transportation service. Emirates Airline gains a huge popularity across the globe due to its extended services. Emirates currently operates 3400 flights each week. In addition, Emirates Airline is one of the fastest growing international airline. The annual growth of the company has never fallen below 20% (Selnes, 2013). It is identified that Emirates achieved the progress due to the ability of the workforce. The employees of Emirates understand the process of fitting the world together. The success of the organization does not only come from the industry and the customers; some external factors are also there to influence the business. Some critical factors such as global economy, shifting of population, trade and politics, diversity and sustainability could influence the business of Emirates Airline. After two decades of the establishment, Emirates has expanded its empire with the 85 aircrafts in more than 55 countries souring to 78 destinations (Namukasa, 2013). Furthermore, Emirates Airline has the largest number of cabin crew and they are failing from 95 different nationals. Figure 1: Logo of the organization (Source: The Emirates Group Companies, 2016) Goals: The major goal of the organization it to see the world from the top by enhancing what they perform Mission Statement: Emirates Airline exist to provide people with a new experience of watching the world. Vision Statement: The major vision of the organization is to make the civil aviation safe, remarkable and sustainable. Objectives: One of the major objectives of the Emirates is to retain and increase frequent business class travels market share. Another objective is to maximize the market share 45-60% by 2020 (Chen Hu 2013). The organization is also determined to tap the low cost carrier market share to ear return on investment of the organization. Another significant objective is promote Dubais Tourism activities and represent Dubai the world. Positioning statement: The finest in the sky Analysing the brand aspects The campaign of Emirates Airline continuous to grow from travel brand to global lifestyle brand. The campaign of Emirates Airline also includes the digital activities in a bid to engage with the young audience. The current scenario of the organization indicates that the new target of the organization individuals who are well-travelled, and ambitious to become well-travelled and the people who adopt the opportunity to try the unfamiliar. The brand aspect of Emirates Airline are discussed below with six different brand elements. Memorability: As mentioned by Hennig-Thurau, Hofacker and Bloching (2013), the brand elements help to achieve a greater level of brand awareness to the brand. The brands should be represented in a way that customers easily recall the brand at the time consumptions as well as the purchase. In such a context, the Emirate Airline gains the opportunity of running the operation from Dubai, which is one of the largest and economically developed cities in the world. Thus, attaching the brand name with the largest city Dubai creates a positive impression in the views of customers. Therefore, people remember the brand as Emirates, Dubai. Meaningfulness: The brand Emirate has an understandable meaning and it is credible. The name Emirates inherited from the United Arab Emirates (Shani Chalasani 2013). All big cities in Middle East come under UAE. Thus, people find a corresponding category while considering an inherent meaning. In addition, Fly Emirates represents a positive practice of nature such as flying in the sky. This indicates that people find a corresponding option in the name. Likeability: As mentioned by Brodie et al. (2013), the brand names should be inherently interesting and colourful and not necessarily directly related to the brand. In addition, the brand could use the recent trend for playful name that easily offer the readily available URL. In such context, the brand name Fly Emirates is one of the trendy names as people find a corresponding category in the name. The popular social media tool Twitter promotes the page of Fly Emirates. The above-mentioned criteria forms the offensive strategies toward building the brands. Likewise, the following three criteria forms the defensive strategies towards maintaining the brand equity. Transferability: As mentioned by Shapiro Varian (2013), transferability is referred to a degree based on which the brand elements could add brand equity to the products and services. Yoo and Bai (2013) added that marketers should know that brand ability should have the ability to add brand equity across geographical boundaries. In such context, Emirates Airline comes with an incredible idea to add brand equity and increase brand value. It is evident that each individual has the dream to fly in the sky or individual might have the fantasy to touch the sky (Dobruszkes 2013). Thus, the word Fly of Fly Emirates creates fantasy among people to fly in the sky or it generates the idea that if one could fly in the sky, also touch the sky. Likewise, Emirates gets into the mind of people and represent itself adding the brand equity. Adaptability: It is evident that customer perception, opinions and values keep changing over time (Gluckman, 2013). Therefore, the brand should be adaptable and flexible so that it becomes easier to change and update. However, the organization does not changes its brand logo or update. Emirates Airline has wide range of products and services based on the needs and demands of the industry. On the contrary, the organization promotes its products and services based on the current events and affaire. For example, in 2014, the footballer and the legend Pele and Cristiano Rolando joined Emirates global campaign to connect sports fan around the world as global ambassador for Emirates Airline. However, this strategy does not make the brand flexible. Protectability: This is the final criteria in selecting a brand element. This means the brand should be protectable both legally as well as comparatively (Gluckman, 2013). Therefore, the brands elements should be chosen in such a way that it could be protected globally. In such context, the brand name Fly Emirates becomes the synonymous with the service Fly Emirates. The above-mentioned discussion helps to learn that Emirates Airline has successfully presented its brand in the market. However, the Emirates could apply new strategies to represent the brand more successfully. Recommendation It has been identified that operational cost of Emirates Airline is extremely high and it is because of the large investment on technologies, best quality services and aircrafts. In such case, the organization needs to control its cost as well as minimize the overall cost through enhancement and development of operational activities. Emirates should focus on better utilization of the resources such as Aircrafts. They also need focus on the maintenance process. Another significant way of reducing the cost of operation is the implementation of the technologies. By developing the technologies, the organization could cut the labour cost. In response to the challenge of low price airlines in United Arab Emirates could offer advance level services as well as control the cost. Likewise, the organization may not have to reduce the price of the products. They could introduce its new brand as subsidiary, which must be based on the low cost. Conclusion On the completion of the report, it can be mentioned that the overall operation of Emirates Airline has been effective, as the revenue has increased. In addition, due to the increased global presence, Emirates has the control over the global market. However, ad discussed above, the organization needs to cut the cost of operational activities. Thus, in such as case, the organization could take the advantages of technologies. Progress in information technology is most important for extending the operation of Emirates Airline. With the help of the technologies, the company could align the business with E-Business for improving the services and increase customer satisfaction. Reference list: Brodie, R. J., Ilic, A., Juric, B., Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105-114. Chen, P. T., Hu, H. H. S. (2013). The mediating role of relational benefit between service quality and customer loyalty in airline industry. Total Quality Management Business Excellence, 24(9-10), 1084-1095. Dobruszkes, F. (2013). The geography of European low-cost airline networks: a contemporary analysis. Journal of Transport Geography, 28, 75-88. Gluckman, R. L. (2013). A consumer approach to branded wines. International Journal of Wine Marketing. Hennig-Thurau, T., Hofacker, C. F., Bloching, B. (2013). Marketing the pinball way: understanding how social media change the generation of value for consumers and companies. Journal of Interactive Marketing, 27(4), 237-241. Hur, W. M., Won Moon, T., Jun, J. K. (2013). The role of perceived organizational support on emotional labor in the airline industry. International Journal of Contemporary Hospitality Management, 25(1), 105-123. Namukasa, J. (2013). The influence of airline service quality on passenger satisfaction and loyalty: The case of Uganda airline industry. The TQM Journal, 25(5), 520-532. Selnes, F. (2013). An examination of the effect of product performance on brand reputation, satisfaction and loyalty. Journal of Product Brand Management. Shani, D., Chalasani, S. (2013). Exploiting niches using relationship marketing. Journal of Services Marketing. Shapiro, C., Varian, H. R. (2013). Information rules: a strategic guide to the network economy. Harvard Business Press. The Emirates Group Companies | The Emirates Group | Emirates Group Careers Centre. (2016). Emiratesgroupcareers.com. Retrieved 5 August 2016, from https://emiratesgroupcareers.com/english/about/companies/default.aspx Thompson, A., Peteraf, M., Gamble, J., Strickland III, A. J., Jain, A. K. (2013). Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education. Yoo, M., Bai, B. (2013). Customer loyalty marketing research: A comparative approach between hospitality and business journals. International Journal of Hospitality Management, 33, 166-177.

Positions that can be non-demanded in 10 years

Positions that can be non-demanded in 10 years Concerns about future profession stir up minds of parents, adults and all indifferent people. There are so many things to be taken into account! Personal preferences and aptitudes, job market demands and financial aspect – these factors can be enumerated endlessly. The last twenty years of high digital development and technological gadgets spreading brought irreversible changes and innovations to all spheres of our life without exceptions. There appeared a lot of new positions, which can be hardly required ten years ago. Computers and software changed working processes and established a lot of procedures and jobs, which have nothing to do with the past. Innovative working processes and new progressive job positions are only for the better, but what to do with the work areas and professional spheres, which are substituted by machines? Thus, there are some occupations that are under the threat of needlessness due to technological advance. And this question should be regarded by you carefully, since demand determines your employment chances and salary rate. So meet the professions that according to the latest statistics and considerations can hardly survive more than 10 years. Postal workers When have you written an ordinary letter to someone for the last time? There are still some informational letters from certain official services, but the number of correspondence and letter writing has reduced greatly or disappeared at all. Who want to wait a week or two, if there is an affordable and quick opportunity to connect people via phone or social networks? People select more convenient and progressive ways of communication and letter writing is not one of them. Indeed, we can assume that the position of postal worker will become less in demand or useless at all. However, there are a lot of private postal offices and courier delivery and this direction of delivery services has more chances for successful functioning. Telemarketer There is the tendency of rare using phones in comparison to the near past. It is more common to use e-mail for marketing. Besides such functions, as mass mail distribution or mail merge, make the marketing less complicated for selling companies and more customized for user’s pleasure. Digital technologies created new opportunities and changed this business area greatly. So, the position of telemarketer is hardly in great demand nowadays and presumably there will be no people, who work as telemarketers in about ten years. Publishers and printers Publishing sphere of business is also influenced by the digital innovations. When it deals with news, books or any other type of such entertainment, people refer to their Smartphones, tablets and computers. Unfortunately, the number of people buying books and newspapers immensely decreased. Publishing companies make a lot of efforts to make their business profitable and to interest customers in reading printed sources. Though, it seems that the tendencies are not going to the good of publishers and there is a strong possibility of publishing business decay within few years. Travel agent Travel agent’s work is aimed to simplify people’s worries about their journey and to make all arrangements concerning it. However, more and more often people prefer not to go to the travel agency but book everything via the Internet. It is simple to buy tickets, reserve the hotel; you view and control the things regarding your trip yourself. Of course, there are still people, who do not want or just do not have time to plan and go into details, so they let travel agent to deal with it. But the majority has a strong desire to take the matter in own hands and exclude participation of travel agents and expenses for using help of such a specialist. Retail Cashier We can make shopping without human interaction and this is not a new thing nowadays. A lot of automated processes, which are used for purchasing, become more common. Self-service checkouts are implemented widely in the shops and supermarkets and the job of retail cashier is gradually falling into oblivion. Who knows, perhaps in ten years people will forget that such an occupation has ever existed. Taxi driver Taxi services are surviving some changes and suffer competition with ride sharing apps. People do not want to wait for a cab and search for a car via their digital devices. Ride sharing apps offer a lot of functions and price options and are proved to be more customized. Presumably, in order to stay afloat, taxi drivers will change the way of leading their business and will follow the up-to-date tendencies of using apps and driving. So, whether you are at the stage of work search or graduating classes, there are lots of things that you cannot omit and leave without attention. Select the right profession for your pleasure and financial well-being and take care to ensure your carrier success by undertaking proper academic programs.

The Moon essays

The Moon essays The moon is the most noticeable feature in the night sky and it is also the brightest, but it doesnt give off its own light. It is, actually, reflecting the light given off by the sun. Only seven percent of the light from the sun is reflected. Sometimes, the moon appears to change shape, but it is only because the sun is lighting different parts of it. When the moon passes through the earths shadow and the earth comes right between the sun and the full moon, its called a lunar eclipse. This is when the moon is dimmed and it turns in to a dark copper color. When you look at the moon from earth, it looks soft with light and dark shades of blue and gray. The dark parts of the moon are extensive, flat plains that were first observed by Galileo, an Italian scientist. He was the first person to look at the moon through a telescope in 1609. He, perhaps, thought that the plains were water because he called them maria, which is a Latin would that means Seas. Today we have discovered that they are actually huge, deep, holes with edges covered by rock and soil. The word maria appears to imply that there is water on the moon, but we now know that there is none on its surface. Because there is no water on the moon, there cant be any life. Like all planets except earth, the moon has absolutely no known life. There is no water or air and the sky is continually black, but the stars are still visible. At night, the temperature on the surface of the moon becomes colder than any place on the face of the earth, but during the day, the rocks are only a slight bit hotter than that of boiling water. The Moon doesnt have an atmosphere and no fluid water, but now there is evidence that there is ice on the South Pole, which is permanently shaded. There is ice on the North Pole as well. Just like on earth, oxygen is the most abundant element on the moon except its in the form ...

Business project Essay Example | Topics and Well Written Essays - 2500 words

Business project - Essay Example The objective of my research is to investigate, and highlight recruitment and retention problems for canvassing staff that the company is currently experiencing. A  literature review  is a critical and in depth evaluation of previous research in a particular area. It allows anyone reading the paper to establish why you are pursuing this particular research program. The role of a literature review is to discover answers to a research problem. Machi & Mc Evoy (2008) explain an advance literature review as the foundation for identifying a problem that demands original research, and is the basis for the study of a research problem. Both authors even explain further that a literature review critically proposes further research which guides the problem into identifying research objective that then leads to findings and conclusion from the whole research. Therefore the literature review covers areas such as Job satisfaction and turnover Intention, organisational culture and behaviour towards work life balance. Researchers have developed a variety of conceptual frameworks to model the turnover process. As noted by Lambert et al. (2001), scholars speculate that employee turnover can be predicted using comprehensive measures of job satisfaction; otherwise stated, high job satisfaction is associated with low employee turnover. Moreover, research shows that the relationship between job satisfaction and actual employee turnover is moderated by intentions. Schwepker (2001) noted that positive and statistically significant relationships have been reported in dozens of studies exploring leaving intentions and actual leaving behavior. In other words, intention to leave a job is an immediate precursor to actually leaving. For this reason, positive relationship between professionalism in the workplace and job satisfaction. In his research, Schwepker (2001) also noted that statistically significant,

B2B Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

B2B Marketing - Essay Example It is a slowdown activity over a long period of time. In the period of recession, the unemployment rate and bankruptcies rise. In every business life cycle, the growth of the industry is measured through the measures like employment generation, Gross Domestic Product (GDP), capacity utilization, investment spending, household incomes, and inflation and business profits. Recessions are believed to be originated by extensive drop in spending. Governments respond to this stage by taking expansionary macroeconomic policies, such as increasing money supply, decreasing taxation and increasing government spending (INSEAD, 2009). B2B (Business to business) marketing or Industrial marketing is a marketing concept where one company deals their products and services with another company. It is a different marketing approach from B2C (business to customer) marketing where in a company sales its product directly to the end customers. The activity of marketing is generally divided into four important activities. They are product, price, place and promotion. The marketing managers of each business have to concentrate on these four activities (also known as 4P’s) to sustain in this dynamic world. For the first P, the managers should be looking forward on product quality, brand name, accessories, warranty and services among other things. In price part, managers should go through the price discrimination, price flexibility, bundling, cash and payment system, seasonal pricing etc. On the other hand, distribution channel, transportation and warehousing are the three main aspects for the place segment of marketing mix and lastly in promotional part manager should focus on public relation and publicity. Product - ECS has three main services namely media services, advertising and marketing services. The company acts as a third part service provides and has clients from the domain of theme parks, universities, garden

Truearth Case Analysis Essay Example for Free

Truearth Case Analysis Essay Competitors began offering similar products in 2008 which cause the growth to slow. * Some of their competitors are Nestle and Kraft. * The do not make a rash decision. The success of Cucina Fresca was a calculated risk based on significant research. The company only uses high-quality durum wheat and mostly organic ingredients. * The company further raised consumer awareness through several promotional programs, using coupons, magazine advertisements, and in-store demonstrations. * Idea generation. As the company grew, the idea generation process became a more systematic evaluation of consumer trends, with formal management brainstorming sessions. * Three important developments reshaped how consumers purchased groceries. The first important trend was a new, loosely defined food category in the United States— â€Å"home meal replacement† (HMR). An increase in dual-income households had led to higher disposable incomes coupled with â€Å"time poverty,† as both workers found themselves lacking the time to cook a meal and clean up afterward. Further, consumers had tired of unhealthy carryout and fast food and started seeking greater variety and freshness. Supermarkets began meeting HMR needs by enhancing their fresh, prepared food offerings. * There was no fresh whole grain pasta with broad distribution, with 85% of those in favour of the concept having never purchased it before. In an attempt to retain our leadership position and extend our product line, we have invested in the development of a new whole grain pizza. We must decide whether to launch our pizza offering. Our decision must take into consideration that the new product’s wholesales volume estimates must exceed $12 million to meet our return requirements. The decision-making process is time sensitive because one of our competitors, Rigazzi Brands, has already tested a whole grain pizza concept and is not far from introduction. Given these factors, we can either debut or suspend the product. Based on sales volume estimates and situation analysis, I recommend that the company launch the pizza. The introduction will result in a wholesales volume that exceeds our return requirements and these additional funds can be reinvested into the firm. Option I: Launch Whole Grain Pizza Product The launch of a whole grain pizza kit will capitalize on the same consumer trends that prompted the release of Cucina Fresca: growing demand for quick, customizable home meal replacements that are refrigerated and available in tasty, whole grain options. Also, pizza is a core component of the Italian-American food category that we cannot ignore because it is frequently purchased by customers on a monthly basis. Our whole grain pizza product resolves the time- and health-related concerns of American consumers in one of their favorite dishes (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product). The growing demand for a whole grain crust has been addressed by local pizzerias and take-out franchises, but not in the store-bought refrigerated pizza market. The immediate release of the pizza kit would allow us to penetrate this market before Rigazzi and benefit from first mover advantages. As a result, our 1st year wholesale volume estimates would exceed our return requirements by approximately $4. 5 million (see Exhibit 2: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 [Excellent]). The excess returns can be reinvested into the firm and used to expand our manufacturing facilities or further extend our product line. If the pizza kit is launched, the firm must consider the potential consequences. We must assess the impact it will have on Cucina Fresca’s success and production, as well as the TruEarth image if the product flops (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product). Likewise, we must review the potential consequences if the wholesale volume estimate is calculated using the percentage repurchases when the product is perceived to be of mediocre or average quality (see Exhibit 3: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 [Mediocre, Average]. Option II: Do Not Launch Whole Grain Pizza Product The competitive environment of the pizza market and quality-related issues discovered in the BASES studies indicate that the whole grain pizza product should not be launched. Although the market generates high sales, it is extremely crowded and dominated by powerful players like Kraft and Nestle. Furthermore, the ability to market a tasty whole-grain pizza crust and communicate its benefits will be difficult because the American public perceives whole grains to be less appetizing than white flour. Attempting to change consumer preferences is timely and costly. By foregoing the release of the pizza kit, the company can focus solely on Cucina Fresca. The operating facilities will not have to worry about manufacturing two different product lines and our distribution infrastructure will not be overworked (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product). Likewise, our marketing team could concentrate on attempting to revive the pasta meals. This product has proven to be successful at one time. Investing all of our resources into the pizza product could be both disastrous and expensive considering we have no experience in this market category. However, by shelving the pizza, an opportunity is lost because our company would be ignoring the needs of a potentially profitable market. The health-conscious trend is not going away and our firm needs to expand our product line in order to retain our leadership as a gourmet, healthy alternative. Recommendation At this time, our company would benefit the most by launching the new whole grain pizza product. By not launching the pizza kit, our investments and time can be focused on expanding the pasta line and retooling the marketing campaign to improve sales; however, in order to diversify the TruEarth brand name, innovation is needed. Although the pasta market may seem safe, we must venture into new categories in order to raise brand awareness, seek new customers, and increase our profits. Exhibit 1: SWOT Analysis for Whole Grain Pizza Product Strengths| Weaknesses| Highly selective about ingredients * Existing infrastructure for coupons, magazine advertisements, in-store demonstrations * Existing formal 4-step process for research and development * Incremental investment for pizza less than pasta.

Red Serpent - Fiction :: Papers

Red Serpent - Fiction Something stirred in the gloomy shadows that seemed to lurk everywhere in this town. She reached into her jacket and withdrew a small black pistol. It fitted snugly into her hand and with a feeling of safety, she loaded it. With four quick strides she reached the end of the alley where she looked round and returned the pistol to its holster. The wind howled round the corner, almost knocking her to the floor. In the process she stooped low enough for the light from a nearby streetlight to shine onto her bare left shoulder. Etched into the back of it was a tattoo of an elaborate red serpent. After bracing herself for what was to come, she stepped out into the street. Two shots echoed down the alley and struck the attacker flat in the back of the head. She had dark brown hair, parted only a little enough to let the deadly bullet part her from her existence. The victim did not falter and she did not show any pain from the metal projectile that had shattered her fragile existence. Instead she stood lifeless as though hanging in the balance between what her life had been before and what was inevitably to come. Paul Harris was about six foot three with short cut, blonde hair and eyes that his friends informed him could pierce through anyone he interrogated, something that came in handy in his line of work. "They sure make these simulations realistic, don't they?" "They sure do. I still can't believe they're not real myself and I'm supposed to be running the place!" said Willis, the Armourer. "The director wants to see you right away" Harris followed Willis towards the director's office. "See you next week," said Harris before striding off down the corridor. "I'll be waiting," muttered Willis under his breath as he set off back towards the door that he had come from. "Sit down," ordered the Director. The Director's office was expensively, but sparsely furnished. The

Family Conflicts

Family Conflicts There are a lot of things that could cause conflict among a family. Some like jealousy, infidelity, and the way you were raised. Jealousy is the natural counterpart of love; when you commit your love to one person, you want an exclusive commitment in return. Anything that threatens that commitment, whether it is another person, a hobby, a job or a situation, causes jealousy. You want the attention of the person you love; when it is taken by another person, activity or thing, you are jealous for the one you love, and jealous of whatever is claiming that person's attention.It can cause the family to fight often which causes family to drift apart which causes emotional problems between the parents and children. Infidelity affects everyone in a family not just the parents. The children take a large blow from it too. It can cause them to act out. Experts say children who learn about parental infidelity react similarly to children whose parents divorce, except the emotiona l responses to cheating are deeper and can have greater, longer-lasting impacts. Children who see a parent cheat lose trust in them because the parent was always telling them to be good.But in the end they were the ones misbehaving. The difference in between parents being raised can have a large impact on the family and how they raise their own children. If a parent was raised in a strict family they might want to pass that to their teaching styles of their own children. But if theres a strict parent and a free willing parent, they may not see eye to eye. That in turn would cause them to fight about how their children should be raised. Which could end up in a crazy custody battle.

Diet Reflection - Free Essay Example

Sample details Pages: 3 Words: 1008 Downloads: 3 Date added: 2019/02/15 Category Health Essay Level High school Tags: Diet Essay Did you like this example? Abstract This essay will explore the meal plans of a low cholesterol and high fiber diet and the restrictions that come along with it. There will be a section to identify what a patient with either one of these diets can eat at two restaurants in the area, Bartaco and Little Pub. As well as that, what a patient should eat at all meals, not just at these two disclosed restaurants. Lastly, the essay will speak about how to get a patient to adhere to the prescribed meal plan more. Bartaco had a decent amount of options for someone on a low cholesterol and an abundance of options for someone on high fiber diet. A low cholesterol diet includes lean meats, fat free or low-fat options, olive oil substitutes, whole grains, fruits and lower salt amounts. Three of the best options on the menu for someone on a low cholesterol diet would be the tuna poke, rotisserie chicken, and the ceviche. The tuna poke is raw tuna with green and red onions, poke dressing, avocado, sesame seeds. The reason this is a good option for someone with a low cholesterol diet is because tuna is a lean meat which reduces the fat intake, this would help with keeping your LCL low. The poke sauce is very healthy as well, it has sesame oil, soy sauce, red peppers and macadamia nuts (â€Å"Ahi Poke Basic Recipe† 2001.) The only source of fatty intake is in the sesame oil, macadamia nuts, but all of these are healthy fats. They are better for you than per say butter or cooking with vegetable oil. At Little Pub there were far more options for a low cholesterol diet. The top three choices from Little Pub with someone on this diet would be the Santorini wrap, Napa salmon flatbread, and the peeking duck tacos. All these entries have a lean meat as the main aspect. The additives to these entries were vegetables and form of a whole grain tortilla or flatbread. These follow the restrictions of the low cholesterol. There is a lot of redundancy when you compare the menus; tuna and chicken are two options that are very available and eatable for this diet due to the lean nature of both proteins. Don’t waste time! Our writers will create an original "Diet Reflection" essay for you Create order Next, the high fiber diet. This diet includes a larger quantity of fruits, vegetables, nuts, seeds, legumes, grains, and beans. These foods keep you full longer and help the body use sugar. Bartaco had a greater amount of options for a high fiber diet; the cauliflower rice bowl. The rice bowl includes roasted bell peppers and the topping of your choice in this case cauliflower (which contain nuts). There are many sides you could put together to make a larger meal such as fresh pineapple w/ a chopped salad or plantains with guacamole and grilled corn, but the rice bowl provides the most fiber. At Little Pub you can get a variety of salads, hummus and flat bread and a sweet potato tostada. The tostada has an oven roasted sweet potato, kale, mushrooms, guacamole, black beans, corn, pico de gallo, and sour cream. A patient would receive much of the diet through â€Å"greenery† and some of the needed fiber through the black beans in this meal. Both menus didn’t have any alternatives aside from some gluten free availability, but as far as accommodations for a low cholesterol or high fiber diet nothing was mentioned. These are two diets that accommodations aren’t need. The patient has to self-advocate and check to make sure he/she is making the best decision when it comes to food choices. To help guide the patient for what they should be eating throughout the day with a low cholesterol diet I would recommend for breakfast an omelet or a low-fat yogurt parfait with fruit and oats or other nuts. For lunch and dinner, I would follow the outline spoken about in the first paragraph; sticking to lean means and fruits. For a high fiber diet breakfast, one should include oatmeal with pecans or a fruit smoothie. The same guidelines listed in paragraph two should be followed for lunch and dinner. To increase compliance in a patient with any meal plan the patient must be interested in changing his or eating habits. To do this a nurse should explain how a diet plan would improve their over all health and the contradictions if they decide not to implement the plan. The more information a patient can get the better, but don’t over whelm them. Also, a nurse should take into consideration the economic influences that a patient might be under. For example, someone from a lower socio-economic background should be told that frozen substitutes for fresh foods are alright to use, even though fresh would be better. Lastly, encourage and support the patient in whatever strides they make towards their health goal. Being negative or nagging the patient would deter them from being proud or progressing in their health goals. Lastly, I believe that the easier meal plan to follow is the high fiber because you don’t have to worry about what meats your eating the patient can add more vegetables and fruits into their diet and be ok. Whereas, in a low cholesterol diet the patient must ensure that the protein he or she is eating lean protein at all meals and continue their intake of â€Å"greens.† Lastly, the low cholesterol diet has tests to see if a patient is meeting the numbers for his/her health, which if they don’t make the range it can be detrimental to the patient’s progress. Citations Bartaco Menu. (2015). Retrieved September 19, 2018, from https://bartaco.com/location/westport/ Chan, J., T. (2001, December 05). Ahi Poke Basic Recipe. Retrieved from https://www.allrecipes.com/recipe/12870/ahi-poke-basic/ Little Pub. (n.d.). American Restaurant and Bar, Comfort food, Burgers, Dinner and Lunch in Fairfield, CT. Retrieved from https://littlepub.com/fairfield/menus.php Potter, P. A., Perry, A. G., Hall, A., Stockert, P. A. (2017). Fundamentals of Nursing. St. Louis, MO: Mosby Elsevier.

The Health And Wellness Industry Recognizes How...

The health and wellness industry recognizes how implementing reward programs can motivate consumers and employees. A Novu survey found that â€Å"rewards act as an effective differentiator† to encourage individuals to take positive actions toward a healthy lifestyle. Data is helping brands customize the reward experience. No more generic campaigns or messaging geared toward the masses. Through personalization, businesses can develop targeted rewards programs and create a path for more intimate loyalty platforms with one-on-one relationships. Physicians, employers, and even insurance companies encounter difficulties when incentivizing healthy behaviors amongst their audiences. People lose interest quickly or dislike the benefits altogether.†¦show more content†¦Most loyalty programs are failing to meet people’s expectations. Look at the image below. Source Launching strategies without considering what individuals may want is a recipe for disaster. According to Brian Solis, principal analyst at the Altimeter Group, â€Å"Some businesses ‘talk at people,’ the opposite of actually taking their opinions into consideration and molding plans.† Brands must build valuable customer relationships. Unlike companies who only focus on a purchase transaction, loyalty programs can have a greater impact if they help the consumer. A satisfied person buys more products and services, as a result an increase in your sales. So, ditch your old-fashioned rewards program. Applaud positive behaviors and healthy living with a fresh approach. Move toward a paperless model, and leverage technology to boost your customer engagement. Take Action: Evaluate your current rewards program for outdated practices. Digital Rewards as the Solution Rewards is one of the fastest growing healthcare solutions. In 2013, employers spent $594 per employee on incentives. Digital rewards help companies move beyond the old ideas of rewards, like redeeming airline miles for magazine subscriptions. In â€Å"A Marketer’s Guide to Digital Giveaways, Promotions and Rewards,† experts discuss â€Å"how companies are winning customer loyalty by offering digital rewards such as Hollywood movies, best-selling e-books, top-40 songs and backstage videos.†

Mass Incarceration Of Poor Black Male - 4177 Words

Mass Incarceration of poor, black male, and increasingly female, young people in the Name of a Bogus War on Drugs Purpose of the Study Purpose Statement: to reveal the problem of mass incarceration of poor, black male, and increasingly female, young people in the name of a bogus war on drugs from the 1980 s?90 s. The purpose of this study is to expose the process of mass incarceration of poor black males, and females increasingly, within the context of a fabricated war on drugs which really is serving to keep the prison population booming by exploiting traditionally disadvantaged minorities in society. Alexander rightfully calls this a ?redesign? of the old racial caste system in America which was supposed to have been destroyed by the civil rights movement. The war on drugs in the 80s merely became the newest vehicle by which to exploit the black community in this country. The War on Drugs is really the rationale for racial control, which targets black men and women and relegates millions of citizens to what Alexander calls a ?second class status (Alexander, 2012).? This is written as if not a call to action, then a call to galvanize. The purposes of this report is to enable readers to through empirical and contextual description see the war on drugs for what is really is: a public relations ploy whose end results are not fighting drugs, butShow MoreRelatedThe Sentencing Policies For Crimes1357 Words   |  6 Pagesfor crimes, primarily drug crimes, in America, the effect this change would have in the poor communities were impossible to imagine. The policies which were changed to get tougher on drug crimes on the federal level followed with mass incarceration in the prison system. This was especially true with young African American males in largely poor communities. So these policies not only created a mass incarceration but also racially targeted certain race in America. These procedures which were createdRead More The New Jim Crow: Mass Incarceration in the Age of Colorblindness, by Michelle Alexander1182 Words   |  5 PagesThe New Jim Crow: Mass Incarceration in the Age of Colorblindness is a book by Michelle Alexander, a civil rights litigator and legal scholar. The book discusses race-related issues specific to African-American males and mass incarceration in the United States. Michelle Alexander (2010) argues that despite the old Jim Crow is death, does not necessarily means the end of racial caste (p.21). 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Many will say it’s from poor families and when they take the males, it weakens the family even more. One of the main reasons for mass incarceration is to have control of the system and African American’s after slavery was annihilated. One main issue about mass incarceration would be that if an African AmericanRead MoreIncarceration of African American Males Essay1691 Words   |  7 PagesThe trend of African American males between the ages of 25 and 29 has seen a dramatic increase of incarceration. Attention has been focusing on areas of housing, education, and healthcare but the most prominent pr oblem for African American males is the increase in the incarceration rate. 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Therefore, the label of â€Å"felon† is the new Jim Crow, a legal stamp of inferiority that prevents millions of black men from fully participating in society. I believe that denying returning citizens from practicing their human rights even after they have served their time is morally wrong, as it shows that the society and the system are unable to forgive peopleRead MoreMass Incarceration And Its Effects On Society1492 Words   |  6 Pageswid espread societal and economic damage caused by America’s now-40-year experiment in locking up vast numbers of its citizens. (The Editorial Board) The standard way of thinking about mass incarceration has it that mass incarceration is putting a stop to crimes. Today it has become common to dismiss the truth about mass incarceration. The Editorial Board of New York Times Magazine acknowledge that America`s imprisonment population has progressed to about 2.2 million (the Editorial Board). The Editorial BoardRead MoreThe Development Of The Democratic World857 Words   |  4 Pagesracism to come out of plantation slavery that established a racial hierarchy that developed a clear social div ide even after two centuries of country evolution; black people are still stuck in a system of disadvantages behind white privileges which lead to a complete social irrelevance, and then over time the modern day mass incarceration system has put them at a complete racial marginila do not even realize which creates a vicious cycle duh to the racia â€Å"the state-sanctioned or extralegal productionRead MoreA New Form Of Convict Leasing1260 Words   |  6 Pages010, U.S. Bureau of Justice Statistics showed that black males had an imprisonment rate of close to seven times the incarceration rate of white men with the rate of incarceration for black women nearly three times the rate of white women (5). Human â€Å"Rights Watch† noted in a 2009 study; blacks are arrested at a higher rate than whites even though blacks commit drug offenses far less than whites (6). Former Presidents Reagan, the Bushes’ and Bill Clinton government, imposed racial projects and

Global Business Marketing Nutrition and Beverage

Question: Discuss about the Global Business Marketing for Nutrition and Beverage. Answer: Introduction Marketing of new products by global companies is detrimental to the culture of the individuals in the host country. This paper discusses various aspects of marketing done by global brands with respect to their products. The brand considered for the purpose of this study is Coca-Cola and the host country selected is India as it is one of the most important consumer hubs of the world. The host country cultural analysis and impact on the culture of the country and its people, with the introduction of a new product by a global brand, has also been made in this study. The Coca-Cola Company- The Brand The Coca-Cola Company is most renowned and largest beverages company of the world. It serves the customers with more than 500 brands with more than 3800 choices. Brand Coca-Cola is one of the most prestigious and valued brands across the globe. Its portfolio comprises of brands worth more than 20 billion dollars. These brands include Coca-Cola Zero, Diet Coke, Fanta, Sprite, Dasani, Powerade, vitamin water, Del Valle, Minute Maid, Simply, Gold Peak and Georgia. The company offers both still and sparkling beverages to its customers. The brand is supplied to more than 200 countries and more than 1.9 billion servings are consumed by customers daily. The company is counted as one of the top ten private employers in the world. It also has dedicated focus on sustainability and reducing carbon footprints and has taken up several projects for environmental protection (Company, 2015). Coca-Cola India is a leading beverage provider of India. It offers a wide range of refreshing beverages to its consumers. The company re-entered Indian markets in the year 1993 with the liberalization of Indian economy. The product range of The Coca-Cola Company in India comprises of Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, VIO Flavored Milk, Maaza, Minute Maid, Georgia and Georgia, Kinley, Bonaqua, Kinley Club Soda and BURN. The company has a strong network of bottling partners with more than 2.6 million retail outlets. Brand Coca-Cola is among the most preferred brands of Indian consumers. In India, the company operates through its fully owned subsidiary namely Coca-Cola India private Limited. It produces and sells its concentrate, beverage bases, and beverage mix powder through this subsidiary. Whereas the company has its bottling plant named Hindustan Coca-Cola Beverages Private Limited. It also has thirteen licensed bo ttling partners in India. The distribution system consists of distributors, retailers and customers (Company, 2015). Global Brand While many brands have been considered to be global, there is no single concrete definition of a global brand. Various definitions of the global brand are used by scholars and practitioners. These definitions are often used interchangeably and are the reason to create confusion in the minds of marketers. The prime aspects of a global brand are its similarity across the globe, positioning, brand identity, product promotion, etc. A global brand should also be able to offer standardized products to customers across the globe. A global brand should have a strong brand presence across the globe and should be able to generate revenue from outside its country of origin. While some global brands market their standardized products, others may localize their products and packaging to meet local tastes and preferences. In short, the global brands are the brands which can be recognized throughout the world (Kim, 2004). Brand Coca-Cola is a global brand as it has operations across various parts of the world. The company is the supplier of beverages to about 200 countries under its brand name Coca-Cola and other brands. It generates a good amount of revenue from the countries in which it operates. The company has standardized packaging and brand identity worldwide with its red and white colored logo. It has positioned itself as a beverages manufacturing and supplying company across many countries (Company, 2015). Though the promotional activities undertaken by The Coca-Cola Company varies based upon local culture, it is recognized by consumers across the world. Hence, Coca-Cola can be said to be a significant global brand. The Host Country India: Culture Indian culture is considered to be the most ancient culture of the world and is popularly known as the mother of all cultures. It is also known as the human culture as it has been open to people irrespective of their religion, gender, race, and age. History has not been able to trace its beginning so far. Though it is oldest but it is a strong and lively culture which is bubbling with energy even in present times. The Indian culture has always accepted and grown with external factors, influences, and changes. It is on the path to its development (Atreya, 1949). The culture and beliefs of an individual determine the food they consume. This is created over years based upon the beliefs and customs of the society as well. The food and drinking habits also depend upon the physical geography of a country as it is influenced by weather and climate in the particular region. India is a vast country with the wide range of climate, culture, and religion. Its food and drinking culture has been heavily influenced by many generations who have based food and drinking habits depending upon the stage of the lifecycle (baby, adult, old, etc.) and nutritional needs of an individual. The holistic food consumption approach applied by Ayurveda is considered to be very significant by modern sciences. It helps in keeping balance in the mind, body, and soul of an individual (P Pushpangadan, 2012). The peer group is known to be a major influencing factor while consuming soft-drink, in India (Nair, 2013). Prior to the introduction of Coca-Cola, Indian consumers consumed natural fruit juices, tea, and coffee. The guests were served with fruit juices (fresh or packaged), buttermilk, lassi, squash, tea or coffee. The parties did not include aerated drinks as the ones available were considered uneconomical and difficult to handle (being bottled in a glass container). The hotels and restaurants were less in numbers and served natural drinks. There was more focus on healthy consumption habits which was fresh and made at home by the households or made as per order. This bought more personal aspect to the food served by households, restaurants, and hotels (P Pushpangadan, 2012). The majority of consumers led a low to medium lifestyle. Less was spent on consumer goods due to lesser per capita income and lower disposable income of people. The families were mainly joint families with a number of family members. Buying habits of younger generation did not depend on much upon credit facilities (Si ngh, 2013). Changes in Indian Culture Marketing of new products by Coca-Cola is found to be detrimental to the culture of the individuals in India. The changes with the introduction of Coca-Cola have had, on India and people of India have been slow and gradual. The changes include the increase in unhealthy eating and drinking habits, dining out, consuming more unhealthy food and drinks while shopping or at movies, laziness, packaged food consumption, health problems, party culture, etc. (Foundations, 2013). Unhealthy Food Habits Indian consumers are exposed to unhealthy food habits by the advent of Coca-Cola and other packaged food and drinks. The consumers who are able to afford nutritious food are moving to packaged food and drinks habit due to fast paced work life which has been caused due to the arrival of multinationals like Coca-Cola Company. Whereas those who cannot afford nutritious meal consume packaged food which are more energy dense and can cause ill health (obesity, diabetics, etc.) (Foundations, 2013). Adoption of Western Dietary Culture With more population making rural-urban migration there are changes in dietary profile which is impacted by increased dependence on external forces. Such people are adopting western dietary profile which is known to be unhealthy (Foundations, 2013). Dining Out Though the majority of Indian population prefers to dine at home with freshly prepared home food, dining out culture is growing at a rapid pace. This comprises on restaurants, street stalls, stand-alone food counters, Dhabas (roadside food shops). The total value spent on food service included 13% which was spent on fast food (Foundations, 2013). Dining out culture is growing at such a pace due to the strategic promotion and pricing activities of global brands like Coca-Cola. Packaged Food Consumption The packaged food consumption is on an increase in urban areas where there are more working women. Such areas show the inclination to consumption of packaged and processed food products (Foundations, 2013). Consuming Unhealthy Food/Drinks while Shopping /Movies The consumption of unhealthy drinks has shown an increase especially while shopping or at movies. There has been 70% rise in consumption of soft-drinks during the period between 2007- 2012. It was noted to be highest in India (Foundations, 2013) Laziness Leading to Quick Services Restaurants The laziness to prepare food that comes as a side-effect of availability of packaged food has placed a high inclination towards availing services from quick restaurants. There is a slow and gradual shift in consumption from home-made food to ready-made food. This has been the outcome of products like packaged beverages and food (Sivanandham, 2002). Coca-Cola: Marketing in India By the time Coca-Cola entered the Indian market, in 1993, its competitor Pepsi was already operating in India. Due to the predominance of Pepsi, Coca-Cola failed to make the expected impact. However, Pepsi had created demand for aerated drinks among India consumers which had a positive impact on the sales figures of Coca-Cola. The brand then shifted its focus from global promotion to localized promotion or marketing. The brand adopted different marketing strategies, for rural and urban Indian consumers, based upon diverse Indian context. The brand localization marketing strategies included the strategies "Life ho to Aisi", meaning life as it should be; "Thanda matlab Coca-Cola", signifying Coke means refreshment; Regional campaigns; and Coke and food combo meals (Kaye, 2004). Life Ho To Aisi Campaign This marketing strategy meant life as it should be. It was focused on 4% of the Indian population (in metros and large towns). The inspirational message reached loud and clears to the target audience and it impacted the growth and sales of Coca-Cola in India positively (Kaye, 2004). Source: https://www.google.co.in/search?q=life+ho+to+aisi+coke+adespv=2biw=1455 bih=705site=webhpsource=lnmstbm=ischsa=Xved=0ahUKEwi_hLfl0ujOAhXBvo8KHZfAACEQ_AUIBygC#imgrc=QVfM2KfaYgpJXM%3A Thanda Matlab Coca-Cola Campaign This campaign signified "Coke means refreshment." the main aim was to target consumers across small towns and rural market. This comprised 96% of Indian population. For this purpose, Coke introduced a Rs. 10 bottles as well so that low-income group could afford it (Kaye, 2004). Source:(Kadri, 2006) Regional Campaigns In order to reach larger rural consumers, Coca-Cola recruited regional teams and set up regional network system. Local managers and advertising teams were recruited to reach local customers and improve their responsiveness. Due to India's linguistic diversity, the ads were published in local languages. Below is an example of sign writing in Gujarati language (Kadri, 2006). Source:(Kadri, 2006) Source:(Kadri, 2006) Coke and Food Combo Meals Campaign The promotional activities in South Indian states are done in a different manner due to the difference in language and food habits. Coca-Cola promoted Coke in southern states by providing South Indian food combo offers. This was also followed by television commercials and print ads. Below is an example of promotion done by South Indian meal combo offer (Kadri, 2006) The visual communication by Coca-Cola in India reached both rural and urban masses of India. The local specific cultural mediation doubled the penetration of Coca-Cola between 2001-2003. It pushed Coke ahead of its largest competitor, Pepsi, in the minds of Indian consumers. Indian consumers could relate to the ads by Coca-Cola as it was conveyed locally with the help of vernacular language (Kadri, 2006). References Atreya, B. L. (1949). Indian Culture. Paris: UNESCO. Retrieved August 30, 2016, from https://unesdoc.unesco.org/images/0015/001550/155065eb.pdf Company, T. C.-C. (2015). Our Company. Retrieved August 30, 2016, from https://www.coca-colaindia.com/: https://www.coca-colaindia.com/our-company/coca-cola-worldwide-and-in-india/ Foundations, R. (2013). Unhealthy developing world food markets. Rockefelle Foundations. Retrieved August 30, 2016, from https://www.rockefellerfoundation.org/app/uploads/Unhealthy-Developing-World-Food-Markets.pdf Kadri, M. (2006). Glocal Cola. Retrieved August 30, 2016, from https://randomspecific.com/wp-content/uploads/2009/03/glocal_cola.pdf Kaye, J. (2004). Coca-Cola India. Tuck School of Business. Retrieved August 30, 2016, from https://mba.tuck.dartmouth.edu/pdf/2004-1-0085.pdf Kim, E. S. (2004). The meaning of global brand: A perspective from the Korean consumers. University of Hawaii, International Management. Hawaii: University of Hawaii. Retrieved August 30, 2016, from https://scholarspace.manoa.hawaii.edu/bitstream/10125/11686/1/uhm_phd_4480_r.pdf Nair, J. K. (2013). Factors Influencing Brand Loyalty of Soft Drink Consumers in Kenya and India. Int.J.Buss.Mgt.Eco.Res., 4(2), 706-713. Retrieved August 30, 2016, from https://www.ijbmer.com/docs/volumes/vol4issue2/ijbmer2013040203.pdf P Pushpangadan, V. M. (2012, Jnauary). Food, Nutrition and Beverage. Indian Journal of Traditional Knowledge, 11(1), 26-34. Retrieved August 30, 2016, from https://nopr.niscair.res.in/bitstream/123456789/13417/1/IJTK%2011(1)%2026-34.pdf Singh, S. J. (2013). Changing Lifestyles Influencing Indian Consumers: Conceptualizing and Indentifying Future Directions. Global Journal of Management and Business Studies, 3(8), 861-866. Retrieved August 30, 2016, from https://www.ripublication.com/gjmbs_spl/gjmbsv3n8_06.pdf Sivanandham, S. P. (2002). A Study Of Changing Indian Food Market Structure. Retrieved August 30, 2016, from https://tejas.iimb.ac.in/articles/Tejas_December%20Edition_Article%202.pdf

Strictly Ballroom Essay free essay sample

Strictly Ballroom Essay Question: What does the composer of your text reveal about the concept of belonging? You should answer on either ‘Romulus, My Father’ or ‘Strictly Ballroom’ depending on which you have studied. How does he represent his idea? In your answer you may consider literary techniques such as narrative voice, imagery, contrast, hyperbole, word choice, use of setting, description (‘Romulus, My Father’) or filmic techniques, music, iconography, costuming, dialogue, contrasts, hyperbole (‘Strictly Ballroom’). Certain texts raise certain perspectives about belonging, whether it is belonging to particular groups through conformity to rules, or belong to a place where you find inspiration to express your own sense of individuality. The film ‘Strictly Ballroom’, directed by Baz Luhrmann successfully highlights the true sense of belonging through the use of music, dialogue, lighting and symbolism. Belonging has been defined as ‘a relationship or affinity with something or someone. ’ Belonging means to be usually or rightly placed, to have the proper social qualification. We will write a custom essay sample on Strictly Ballroom Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Most people have a feeling of connection with particular things, people, places, ideas or beliefs. But some people choose to not belong, that leads to being alienated or excluded from a group. In particular groups or sub groups within society, there are rules that are other written or simply know by members of the group. Usually, it is accepted that to be a member of these particular groups, you will adhere to the rule, in other words, you will conform. You must do this in order to being. Individuals who challenge these rules and fail to conform are generally dealt with in two ways – They are in danger of becoming alienated from the group or the group might accept the changes and broaden their rules. The purpose of Baz Luhrmann’s film ‘Strictly Ballroom’ is to explore the ways individuals find their own way of expressing themselves so that they can find their own identity. There is a strong sense that the film’s belonging to Australians. The plot makes use of well-known culture and narrative structures to give the audience a sense of place and belonging in the story. The film plays with stereotypes, Australian images and landscapes, mixes genres and fairy-tale story. The purpose of Baz Luhrmann’s film ‘Strictly Ballroom’ is to explore the ways individuals find their own way of expressing themselves so that they can find their own identity. There is a strong sense that the film’s belonging to Australians. The plot makes use of well-known culture and narrative structures to give the audience a sense of place and belonging in the story. The film plays with stereotypes, Australian images and landscapes, mixes genres and fairy-tale story. The number and colours in this scene are symbolic, gold and number 100 represent Scott as the best. Ken Railings is in white which represent purity, but it comes to represent the fakeness of the Ballroom world, and the number 69 alludes to: he is a sleazy customer. The first time we see Scott alone, he dilemma is represented through dance. He’s dancing by himself, but he moves in and out of the spotlight, represents his inner struggle between the desire to conform and belong in the ballroom dancing world, as against has desire for individuality. When Fran confronts Scott with her proposal, she’s representing as the outsider in this glitzy world through her unkempt hair, glasses, pimply complexion and over-sized doggy clothing. Scott shows his unwilling attitudes to Fran through a formal tone ‘A beginner has no right to approach an open amateur. The close up of Fran challenge our reluctant hero to cross the threshold and begin her journey. She calls him ‘scared’ and ‘just like the rest of them’ emphasis a challenge to his sense of individuality. Luhrmann’s scene construction also points to her ostracism. The use of mirrors reflect intensifies and we always see Scott in two shots, juxtaposed with Fran on her own. At the end of the scene, we can see that Fran doesn’t belong in the ballroom dancing world – her outlook, the way others treated her, dancing with a female partner and having a different background. In the next scene, Luhrmann approaches an allusion of the story ‘Ugly Duckling’ to represent Fran is growing connection with Scott. Fran’s clothes become tighter; her face clears up, removes her glasses and let her hair down. The background and setting are showing the clash of two cultures. The neon symbolic Coca-Cola sign representing the new and the natural Hills Hoist clothesline representing the traditional of Australia. The music ‘Time after Time’ and the symbol of sunset signifying the developing connection and establishing a sense of belonging between Scott and Fran. Also, in this scene, the cut-off technique from the roof-top through the building to Doug’s dancing in the studio. The music of Doug’s dancing is primitive and tribal, a rhythmic percussion which contrasts with the music on the rooftop. Following by a philosophy ‘A life lived in fear is a life half lived’, it represents the sense of reality and Scott is entering Fran’s world. This is the end of Scott teaching Fran, then Scott learning from Fran and family. At the State Championships, Barry Fife represents the powers that be in the conformist world of the Dance Federation. ‘You don’t play the games; you don’t make the rules. ’ All such rules suppress originally and individuality, the rules are designed for people to conform. The use of low key lighting is to depict him as evil, shady character. Barry is projected as a bully of the 1950’s and dominates the whole Ballroom Dancing World. In the next scene, the music, â€Å"Perhaps, Perhaps, Perhaps† signalling a mood change. Two types of scene interact and juxtapose to provide a contrast of the sheer romance and bravery of Scott and Fan dancing against those around them, Shirley, Doug, Barry and Liz. Fran’s eye level of the three women surround her standing gives them the appearance of powers over her as they bully her. To depict the backyard of Fran’s house, Luhrmann uses low-key lighting and creates a romantic, warm and inviting atmosphere. When Rico challenges Scott to dance the Paso Doble, Scott is ridiculed for not dancing from the heart and this separates him from the group. Close-ups of people laughing are juxtaposed with long shots of Fran and Scott dancing, showing that they are laughing at the way he dances. The close-up on Rico’s feet make Scott realises how insignificant his attempt is. At the end of the scene, a close-up of Scott’s face show his sense of enlightenment and desire to connect with the values of Spanish community. Fran is happy for his liberation and newfound sense of belonging. Thus, we can see that Australia is changing from 1950s to a modern and multicultural world. In the scene – The Hasting’s Home, Luhrmann creates a contrast of the world which Scott lives and Fran’s world. When Scott is at home or studio or involve in ballroom dancing competition, mockumentary style is used to present an over exaggerated world. Luhrmann is making fun of this particular sub group. In contrast, the scene showing Fran at home with her family are in a naturalistic style. We can see Scott is being more alienated from his family and the ballroom dancing community. On the other hand, Scott is getting accepted by Fran’s family, he feels more likely to belong in there. Later on, in the next scene, when Barry confronting Scott, Luhrmann deliberately uses the red curtain again to signifies the theatricality of the dance world. At the end of the scene, Scott is spinning, it is a technique which provides a segue into the next scene. This also indicates he has a lot in his head, should he listen to Barry and conform, or should he be individual and dance with Fran. In the end of the movie, Fran once shows again she doesn’t belong in the ballroom dancing world, she is back to beginner. When Scott tries to explain everything to Fran what’s happening, Fran calls Scott ‘A gutless wonder’ again, this is repetition to show how she feels about Scott. We can see how Fran didn’t belong before she asks Scott to dance with her, ‘Wash the coffee cups, Fran. How’s your skin, Fran? ’ Everyone didn’t accept her to be part of the ballroom community. ‘We had the chance, but we were scared, we walked away, we lived our lives in fear! As Doug screams out, Scott hesitates, he remembers how Fran told him about the ‘A life lived in fear is a life half lived. ’ So he decides to follow his dream, he put on the Spanish costume jacket of the matador, this shows he is belong to Fran’s family. When the music is cut-off, the sound of Doug’s clapping is heightened by the silence of the room. Scott and Fran continue to dance; nothing can stop them from then. The music, â€Å"Love is in the Air† begins, and everyone join in the dance floor, this is a sign of Scott has win; the Ballroom Dancing World has accept him and Fran. And as Barry is falling behind with his trophies emphasis he has been defeated, he can’t control the Federation anymore. Then, the red curtain closes meaning show is over. In conclusion, ‘Strictly Ballroom’ has showed the concept of belonging through the filmic techniques, storyline and the creation of characters. People often are reluctant to challenge the ‘safe world’ that they live in, because they fear rejection or becoming cut-off or being alienated. ‘Strictly Ballroom’ clearly is one of the idea about belonging and not belonging which is explored by Baz Luhrmann.

WZT Task 1 Essays - Health, Medicine, Nursing,

WZT Task 1 Amara Smallcombe A1. Article Bradley, S., Mott, S. (2010). Handover: Faster and safer? Australian Journal of Advanced Nursing, 30(1), 23-32. http://www.ajan.com.au/Vol30/Issue1/Bradley.pdf A2. Graphic Introduction Routinely, change of shift report in the hospital setting was given away from the patient in a designated area. In this article, the researchers set out to see if giving report at the bedside in front of the patient would be safer and, possibly, decrease the amount of time necessary to give report. Review of Literature I found several references, which were reputable, that showed the facts/ statistics during which time the research was completed. The info on satisfaction for the patients and the staff along with the info for safety was provided but I could not find any info relating to the economics or cost effectiveness. A period of 62 year was covered from 1947 to 2009; the earlier sources are indirectly related. I did not find any data which related to any adverse safety concerns while shift change report was being conducted elsewhere. But, I could see the inference which was made that adverse events decreased when switching to bedside report. Discussion of Methodology A mixture of quantitative and qualitative methods were used in this study. Three small hospitals with a group of 48 nurses were involved with solely giving report to the oncoming shift at the bedside. This was conducted in three stages. First, quantitative. This stage showed the amount of time it took to complete bedside report and if any adverse events regarding the patients had occurred. Second, ethnographic. This showed what kind of information was discussed during report and what kind of terminology was used. Last, interviews. This last stage would show what the nurses thought of it and if they liked it better than before, and if it was a quicker process from start to finish. These three things were done before and after initiation of the change. Data Analysis When a quantitative study is done, the researchers gather numerical data and examine it. This such data for this study was how long it took to give report before and after the change. A graph was made to show the differences. Qualitative data was collected from the nurses in interview format which showed that the nurses believed that giving report away from their patients was a challenge and took up a lot of time. There were graphs which showed this data comparing three sites. This showed a mixed model approach. Researcher's Conclusion The researcher came to the conclusion at the end of this research that showed that bedside shift change report took less time than giving report in another designated area away from the patient. There was no discussion, though, about how saving this time would be cost effective. It was also shown that a reduction in adverse events, which parallels the idea that bedside report leads to an increase in patient safety. More research needs to be completed to find out if this type of report is more accurate and if it leads to better communication. A3. Assessment of Evidence It was concluded that the researchers represented accuracy in their results. The purpose of this study was to show that giving report to the oncoming shift at the bedside would be quicker and more beneficial for the staff and for the patients. It was, also, the intentions of the researchers to show how this method would improve patient safety and save money for their facility. Another thing that the researchers wanted to display was the attitudes and perceptions of the staff relating to the process before and after the change in procedure. In review, the bedside method was quicker than giving report away from the patient. It is unfortunate, however, that no benefit of cost was equated while completing this study. At the conclusion of this study, it was shown that adverse events regarding patient safety decreased in number from 18 to seven signifying an increase in the safety involving patients. It was reported from all three sites that participated in this study had improve d on report duration. The researchers did acknowledge, however, that there were limitations in this study because of sample size and the