Truearth Case Analysis Essay Example for Free

Truearth Case Analysis Essay Competitors began offering similar products in 2008 which cause the growth to slow. * Some of their competitors are Nestle and Kraft. * The do not make a rash decision. The success of Cucina Fresca was a calculated risk based on significant research. The company only uses high-quality durum wheat and mostly organic ingredients. * The company further raised consumer awareness through several promotional programs, using coupons, magazine advertisements, and in-store demonstrations. * Idea generation. As the company grew, the idea generation process became a more systematic evaluation of consumer trends, with formal management brainstorming sessions. * Three important developments reshaped how consumers purchased groceries. The first important trend was a new, loosely defined food category in the United States— â€Å"home meal replacement† (HMR). An increase in dual-income households had led to higher disposable incomes coupled with â€Å"time poverty,† as both workers found themselves lacking the time to cook a meal and clean up afterward. Further, consumers had tired of unhealthy carryout and fast food and started seeking greater variety and freshness. Supermarkets began meeting HMR needs by enhancing their fresh, prepared food offerings. * There was no fresh whole grain pasta with broad distribution, with 85% of those in favour of the concept having never purchased it before. In an attempt to retain our leadership position and extend our product line, we have invested in the development of a new whole grain pizza. We must decide whether to launch our pizza offering. Our decision must take into consideration that the new product’s wholesales volume estimates must exceed $12 million to meet our return requirements. The decision-making process is time sensitive because one of our competitors, Rigazzi Brands, has already tested a whole grain pizza concept and is not far from introduction. Given these factors, we can either debut or suspend the product. Based on sales volume estimates and situation analysis, I recommend that the company launch the pizza. The introduction will result in a wholesales volume that exceeds our return requirements and these additional funds can be reinvested into the firm. Option I: Launch Whole Grain Pizza Product The launch of a whole grain pizza kit will capitalize on the same consumer trends that prompted the release of Cucina Fresca: growing demand for quick, customizable home meal replacements that are refrigerated and available in tasty, whole grain options. Also, pizza is a core component of the Italian-American food category that we cannot ignore because it is frequently purchased by customers on a monthly basis. Our whole grain pizza product resolves the time- and health-related concerns of American consumers in one of their favorite dishes (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product). The growing demand for a whole grain crust has been addressed by local pizzerias and take-out franchises, but not in the store-bought refrigerated pizza market. The immediate release of the pizza kit would allow us to penetrate this market before Rigazzi and benefit from first mover advantages. As a result, our 1st year wholesale volume estimates would exceed our return requirements by approximately $4. 5 million (see Exhibit 2: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 [Excellent]). The excess returns can be reinvested into the firm and used to expand our manufacturing facilities or further extend our product line. If the pizza kit is launched, the firm must consider the potential consequences. We must assess the impact it will have on Cucina Fresca’s success and production, as well as the TruEarth image if the product flops (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product). Likewise, we must review the potential consequences if the wholesale volume estimate is calculated using the percentage repurchases when the product is perceived to be of mediocre or average quality (see Exhibit 3: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 [Mediocre, Average]. Option II: Do Not Launch Whole Grain Pizza Product The competitive environment of the pizza market and quality-related issues discovered in the BASES studies indicate that the whole grain pizza product should not be launched. Although the market generates high sales, it is extremely crowded and dominated by powerful players like Kraft and Nestle. Furthermore, the ability to market a tasty whole-grain pizza crust and communicate its benefits will be difficult because the American public perceives whole grains to be less appetizing than white flour. Attempting to change consumer preferences is timely and costly. By foregoing the release of the pizza kit, the company can focus solely on Cucina Fresca. The operating facilities will not have to worry about manufacturing two different product lines and our distribution infrastructure will not be overworked (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product). Likewise, our marketing team could concentrate on attempting to revive the pasta meals. This product has proven to be successful at one time. Investing all of our resources into the pizza product could be both disastrous and expensive considering we have no experience in this market category. However, by shelving the pizza, an opportunity is lost because our company would be ignoring the needs of a potentially profitable market. The health-conscious trend is not going away and our firm needs to expand our product line in order to retain our leadership as a gourmet, healthy alternative. Recommendation At this time, our company would benefit the most by launching the new whole grain pizza product. By not launching the pizza kit, our investments and time can be focused on expanding the pasta line and retooling the marketing campaign to improve sales; however, in order to diversify the TruEarth brand name, innovation is needed. Although the pasta market may seem safe, we must venture into new categories in order to raise brand awareness, seek new customers, and increase our profits. Exhibit 1: SWOT Analysis for Whole Grain Pizza Product Strengths| Weaknesses| Highly selective about ingredients * Existing infrastructure for coupons, magazine advertisements, in-store demonstrations * Existing formal 4-step process for research and development * Incremental investment for pizza less than pasta.

Red Serpent - Fiction :: Papers

Red Serpent - Fiction Something stirred in the gloomy shadows that seemed to lurk everywhere in this town. She reached into her jacket and withdrew a small black pistol. It fitted snugly into her hand and with a feeling of safety, she loaded it. With four quick strides she reached the end of the alley where she looked round and returned the pistol to its holster. The wind howled round the corner, almost knocking her to the floor. In the process she stooped low enough for the light from a nearby streetlight to shine onto her bare left shoulder. Etched into the back of it was a tattoo of an elaborate red serpent. After bracing herself for what was to come, she stepped out into the street. Two shots echoed down the alley and struck the attacker flat in the back of the head. She had dark brown hair, parted only a little enough to let the deadly bullet part her from her existence. The victim did not falter and she did not show any pain from the metal projectile that had shattered her fragile existence. Instead she stood lifeless as though hanging in the balance between what her life had been before and what was inevitably to come. Paul Harris was about six foot three with short cut, blonde hair and eyes that his friends informed him could pierce through anyone he interrogated, something that came in handy in his line of work. "They sure make these simulations realistic, don't they?" "They sure do. I still can't believe they're not real myself and I'm supposed to be running the place!" said Willis, the Armourer. "The director wants to see you right away" Harris followed Willis towards the director's office. "See you next week," said Harris before striding off down the corridor. "I'll be waiting," muttered Willis under his breath as he set off back towards the door that he had come from. "Sit down," ordered the Director. The Director's office was expensively, but sparsely furnished. The

Family Conflicts

Family Conflicts There are a lot of things that could cause conflict among a family. Some like jealousy, infidelity, and the way you were raised. Jealousy is the natural counterpart of love; when you commit your love to one person, you want an exclusive commitment in return. Anything that threatens that commitment, whether it is another person, a hobby, a job or a situation, causes jealousy. You want the attention of the person you love; when it is taken by another person, activity or thing, you are jealous for the one you love, and jealous of whatever is claiming that person's attention.It can cause the family to fight often which causes family to drift apart which causes emotional problems between the parents and children. Infidelity affects everyone in a family not just the parents. The children take a large blow from it too. It can cause them to act out. Experts say children who learn about parental infidelity react similarly to children whose parents divorce, except the emotiona l responses to cheating are deeper and can have greater, longer-lasting impacts. Children who see a parent cheat lose trust in them because the parent was always telling them to be good.But in the end they were the ones misbehaving. The difference in between parents being raised can have a large impact on the family and how they raise their own children. If a parent was raised in a strict family they might want to pass that to their teaching styles of their own children. But if theres a strict parent and a free willing parent, they may not see eye to eye. That in turn would cause them to fight about how their children should be raised. Which could end up in a crazy custody battle.

Diet Reflection - Free Essay Example

Sample details Pages: 3 Words: 1008 Downloads: 3 Date added: 2019/02/15 Category Health Essay Level High school Tags: Diet Essay Did you like this example? Abstract This essay will explore the meal plans of a low cholesterol and high fiber diet and the restrictions that come along with it. There will be a section to identify what a patient with either one of these diets can eat at two restaurants in the area, Bartaco and Little Pub. As well as that, what a patient should eat at all meals, not just at these two disclosed restaurants. Lastly, the essay will speak about how to get a patient to adhere to the prescribed meal plan more. Bartaco had a decent amount of options for someone on a low cholesterol and an abundance of options for someone on high fiber diet. A low cholesterol diet includes lean meats, fat free or low-fat options, olive oil substitutes, whole grains, fruits and lower salt amounts. Three of the best options on the menu for someone on a low cholesterol diet would be the tuna poke, rotisserie chicken, and the ceviche. The tuna poke is raw tuna with green and red onions, poke dressing, avocado, sesame seeds. The reason this is a good option for someone with a low cholesterol diet is because tuna is a lean meat which reduces the fat intake, this would help with keeping your LCL low. The poke sauce is very healthy as well, it has sesame oil, soy sauce, red peppers and macadamia nuts (â€Å"Ahi Poke Basic Recipe† 2001.) The only source of fatty intake is in the sesame oil, macadamia nuts, but all of these are healthy fats. They are better for you than per say butter or cooking with vegetable oil. At Little Pub there were far more options for a low cholesterol diet. The top three choices from Little Pub with someone on this diet would be the Santorini wrap, Napa salmon flatbread, and the peeking duck tacos. All these entries have a lean meat as the main aspect. The additives to these entries were vegetables and form of a whole grain tortilla or flatbread. These follow the restrictions of the low cholesterol. There is a lot of redundancy when you compare the menus; tuna and chicken are two options that are very available and eatable for this diet due to the lean nature of both proteins. Don’t waste time! Our writers will create an original "Diet Reflection" essay for you Create order Next, the high fiber diet. This diet includes a larger quantity of fruits, vegetables, nuts, seeds, legumes, grains, and beans. These foods keep you full longer and help the body use sugar. Bartaco had a greater amount of options for a high fiber diet; the cauliflower rice bowl. The rice bowl includes roasted bell peppers and the topping of your choice in this case cauliflower (which contain nuts). There are many sides you could put together to make a larger meal such as fresh pineapple w/ a chopped salad or plantains with guacamole and grilled corn, but the rice bowl provides the most fiber. At Little Pub you can get a variety of salads, hummus and flat bread and a sweet potato tostada. The tostada has an oven roasted sweet potato, kale, mushrooms, guacamole, black beans, corn, pico de gallo, and sour cream. A patient would receive much of the diet through â€Å"greenery† and some of the needed fiber through the black beans in this meal. Both menus didn’t have any alternatives aside from some gluten free availability, but as far as accommodations for a low cholesterol or high fiber diet nothing was mentioned. These are two diets that accommodations aren’t need. The patient has to self-advocate and check to make sure he/she is making the best decision when it comes to food choices. To help guide the patient for what they should be eating throughout the day with a low cholesterol diet I would recommend for breakfast an omelet or a low-fat yogurt parfait with fruit and oats or other nuts. For lunch and dinner, I would follow the outline spoken about in the first paragraph; sticking to lean means and fruits. For a high fiber diet breakfast, one should include oatmeal with pecans or a fruit smoothie. The same guidelines listed in paragraph two should be followed for lunch and dinner. To increase compliance in a patient with any meal plan the patient must be interested in changing his or eating habits. To do this a nurse should explain how a diet plan would improve their over all health and the contradictions if they decide not to implement the plan. The more information a patient can get the better, but don’t over whelm them. Also, a nurse should take into consideration the economic influences that a patient might be under. For example, someone from a lower socio-economic background should be told that frozen substitutes for fresh foods are alright to use, even though fresh would be better. Lastly, encourage and support the patient in whatever strides they make towards their health goal. Being negative or nagging the patient would deter them from being proud or progressing in their health goals. Lastly, I believe that the easier meal plan to follow is the high fiber because you don’t have to worry about what meats your eating the patient can add more vegetables and fruits into their diet and be ok. Whereas, in a low cholesterol diet the patient must ensure that the protein he or she is eating lean protein at all meals and continue their intake of â€Å"greens.† Lastly, the low cholesterol diet has tests to see if a patient is meeting the numbers for his/her health, which if they don’t make the range it can be detrimental to the patient’s progress. Citations Bartaco Menu. (2015). Retrieved September 19, 2018, from https://bartaco.com/location/westport/ Chan, J., T. (2001, December 05). Ahi Poke Basic Recipe. Retrieved from https://www.allrecipes.com/recipe/12870/ahi-poke-basic/ Little Pub. (n.d.). American Restaurant and Bar, Comfort food, Burgers, Dinner and Lunch in Fairfield, CT. Retrieved from https://littlepub.com/fairfield/menus.php Potter, P. A., Perry, A. G., Hall, A., Stockert, P. A. (2017). Fundamentals of Nursing. St. Louis, MO: Mosby Elsevier.