Business project Essay Example | Topics and Well Written Essays - 2500 words

Business project - Essay Example The objective of my research is to investigate, and highlight recruitment and retention problems for canvassing staff that the company is currently experiencing. A  literature review  is a critical and in depth evaluation of previous research in a particular area. It allows anyone reading the paper to establish why you are pursuing this particular research program. The role of a literature review is to discover answers to a research problem. Machi & Mc Evoy (2008) explain an advance literature review as the foundation for identifying a problem that demands original research, and is the basis for the study of a research problem. Both authors even explain further that a literature review critically proposes further research which guides the problem into identifying research objective that then leads to findings and conclusion from the whole research. Therefore the literature review covers areas such as Job satisfaction and turnover Intention, organisational culture and behaviour towards work life balance. Researchers have developed a variety of conceptual frameworks to model the turnover process. As noted by Lambert et al. (2001), scholars speculate that employee turnover can be predicted using comprehensive measures of job satisfaction; otherwise stated, high job satisfaction is associated with low employee turnover. Moreover, research shows that the relationship between job satisfaction and actual employee turnover is moderated by intentions. Schwepker (2001) noted that positive and statistically significant relationships have been reported in dozens of studies exploring leaving intentions and actual leaving behavior. In other words, intention to leave a job is an immediate precursor to actually leaving. For this reason, positive relationship between professionalism in the workplace and job satisfaction. In his research, Schwepker (2001) also noted that statistically significant,

B2B Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

B2B Marketing - Essay Example It is a slowdown activity over a long period of time. In the period of recession, the unemployment rate and bankruptcies rise. In every business life cycle, the growth of the industry is measured through the measures like employment generation, Gross Domestic Product (GDP), capacity utilization, investment spending, household incomes, and inflation and business profits. Recessions are believed to be originated by extensive drop in spending. Governments respond to this stage by taking expansionary macroeconomic policies, such as increasing money supply, decreasing taxation and increasing government spending (INSEAD, 2009). B2B (Business to business) marketing or Industrial marketing is a marketing concept where one company deals their products and services with another company. It is a different marketing approach from B2C (business to customer) marketing where in a company sales its product directly to the end customers. The activity of marketing is generally divided into four important activities. They are product, price, place and promotion. The marketing managers of each business have to concentrate on these four activities (also known as 4P’s) to sustain in this dynamic world. For the first P, the managers should be looking forward on product quality, brand name, accessories, warranty and services among other things. In price part, managers should go through the price discrimination, price flexibility, bundling, cash and payment system, seasonal pricing etc. On the other hand, distribution channel, transportation and warehousing are the three main aspects for the place segment of marketing mix and lastly in promotional part manager should focus on public relation and publicity. Product - ECS has three main services namely media services, advertising and marketing services. The company acts as a third part service provides and has clients from the domain of theme parks, universities, garden