Policy Change Proposal Section I Assignment Example | Topics and Well Written Essays - 250 words

Strategy Change Proposal Section I - Assignment Example Whenever changed, organizations should give structure 1099 to all partnerships and people that give $600 or more in product or administrations every year to the business. The Health Care Act has extended, in two important ways the commitment to give structure 1099s. In the primary case, organizations are required to give these structures, to people, yet in addition to companies. In the subsequent example, the edge of $600 is activated by stock buys, just as for administrations (Estes and Williams, 2013). Beginning in 2013, in this manner, all burial service parlors will be required to give structures 1099 to utilities, telephone organizations, and insurance agencies, vehicle vendors, treating liquid providers, landmark organizations, graveyards, vault dealers, and coffin merchants. The little issues looked by memorial service homes in January is set to turn into a bad dream concerning desk work, particularly since the installments should be followed, charge ID locations and numbers gathered, just as issuance of numerous structure 1099s. This grave arrangement should be revoked by congress through promotion by business gatherings and other autonomous s pecialists (Kluwer, 2012). The issue ought to likewise be brought to the consideration of the Small Business Administration of the United

Do You Prefer Eating Out to Eating at Home? Essay

These days, a few people like to eat at home and plan food without anyone else however others want to eat outside in eateries or at food stands. Most definitely, I like to eat at home. Obviously, there are a few points of interest eating out. Right off the bat, cafés offer an increasingly agreeable condition to eat and the food there tastes more tasty than home-prepared dinners. Everybody has distinctive most loved dishes and cafés may fulfill all preferences of its clients. What's more, eating at cafés is a decent method of getting along with companions. Individuals go to eateries with the goal that they have a private space to examine something. Numerous individuals feel that it is simpler to do a business when they eat and haggle simultaneously. They don't have to stress over washing dishes and clearing. For individuals who are occupied to cook, eating out is absolutely a perfect decision. Besides, for individuals don't have a clue how to cook and don't have somebody to cook fo r them, eat out is by all accounts the main decision. Be that as it may, numerous others want to eat at home. This is on the grounds that eating at home is a lot less expensive than eating at eateries. Rather than going through cash for costly suppers at a café, individuals can get ready for a feast and set aside heaps of cash for different purposes, with the goal that they would prefer not to go cafés for lunch or supper. Others decide to eat at home since they might want to invest energy with their families. While eating at home, for instance, they can share their joy and inconveniences in employments with their people or even discussion about a TV program they like best. I imagine that whether individuals eat at a café or at home, the most significant thing is whether they feel great or not. In any case, in the event that I need to pick, I will eat at home since it is an approach to set aside my cash or more everything, I can make some great memories with my family. The primary explanation is that at home relatives can set up their suppers and partaking in their food together, which can upgrade their connections. Relatives can talk, make jokes and trade sentiments on current undertakings with one another while setting up a dinner. Guardians get an opportunity to speak with their children and monitor what they are thinking and doing; while youngsters can figure out how to help with some family unit assignments and create closeness with their folks. Envision that you and your siblings and sisters help your mom to cook on end of the week, and appreciate the food later on, and you feel everything is so pleasant. General talking, eating outside is agreeable andâ convenient, however eating at home has more advantages. I like to eat at home.

Essay Topics for the Fall Semester

Essay Topics for the Fall SemesterFall is just around the corner and you have some hard questions in your mind: which essay topics to tackle, what to write about, how to get started and whether you should prepare yourself for the year ahead. Here are some tips to help you make the right decision in essay topics, writing style and essay topic selection for the fall semester.One of the first things you should think about when choosing a topic for your essays is how much homework can you handle? For instance, if you're planning to do an essay on current events, there are many topics to choose from that deal with an issue you've experienced recently. Topics that have been gaining popularity include class issues, politics, religion, current events, technology, entrepreneurship, history, literature, music, psychology, etc. But remember that your topic is the subject matter of your essay and not necessarily the author's personality or viewpoint.It's also important to decide how you want to organize your essay topics. One option is to put your essay topics into categories. In other words, take some time to consider which types of topics fit well in each category. You may also choose to list your topics in terms of length (i.e., longer essays tend to be more complex and contain more topics). A sample essay topic can serve as a guide in this regard.It's also important to pick the most suitable essay topics for your goals. For instance, if you're aiming to do an APA-level paper, you should probably steer clear of shorter essay topics. But if you have less time to spend, you can write shorter articles that deal with less controversial subjects such as religion, politics and current events.Another important thing to consider when choosing essay topics is how you want your essays to look. Sometimes, using different formats may lead to better essays. Some scholars prefer to write with a certain type of voice while others like to use a more conversational tone. Consider your p ersonal preference when choosing essay topics and try to incorporate these styles in your work.Finally, when you're selecting essay topics, always remember to take time to organize and proofread your work. It's also important to write down the key points you want to cover and then assess your essay material to make sure you haven't missed anything essential.Finally, don't forget to include your writing samples in your essays. This will help you further improve your writing style and broaden your reading horizons.Getting started in essay topics isn't that difficult, provided you know what type of topics to choose. Keep in mind that it's important to think about how your essay will be presented and whether you want your writing to be straightforward or multi-faceted.

Controversial Topics Within the Hunger Games - 2289 Words

Making several appearances on the American Library Association’s ‘most contested books’ listings for its controversial and confronting content, The Hunger Games trilogy has become one of the most discussed Young Adult fictions since its debut in 2008. Through Suzanne Collins’ use of provocative themes of class and extreme poverty, confronting depictions of violence amongst children and the challenging of stereotypical gender roles, the novel discusses the hardships faced by children living within her harsh, yet thrilling, constructed universe. The raw and violent nature of the narrative attracts concerns from adults spanning the globe, raising questions regarding the suitability of The Hunger Games as Young Adult fiction. Through a†¦show more content†¦35) Providing representation of real world issues, such as poverty, through the medium of fiction allows the reader rumination and discussion surrounding these isssues. For the average teenager livin g within western society the subject of poverty and the threat of starvation does not appear on the forefront of daily life and observation. Allowing insight into such issues through fiction gives the young audience an understanding of poverty, desperation and abuse from the safety and comfort of their own home. It is important to acknowledge that â€Å"as children’s knowledge of the world deepens, so there has to come into stories the recognition that parents can sometimes tell lies, run away, that friends can let you down, that you are on your own in an adult world, which can often look very bleak.† (Clark 1997, p. 36) The protagonist paints a picture of survival through hardship by whatever means possible, and in the case of Katniss survival is obtained through the undertaking of illegal hunting in the forest beyond the district boundaries, to which is punishable by death. In regards to young adult literature â€Å"the features that set it apart are that its cent ral concern is the adolescentShow MoreRelatedThe Lottery by Shirley Jackson574 Words   |  2 Pagesand time period, â€Å"The Lottery† has become one of the most controversial and influential short stories The New Yorker has ever published. â€Å"The Lottery† was written in the year of 1948. Although many controversial topics and stories have come about, nothing like â€Å"The Lottery† had ever come about. There were stories about forbidden love and mental illnesses in â€Å"The Yellow Wallpaper† and â€Å"The Story of an Hour† that were considered controversial, but there were no stories about a town coming together toRead MoreEssay on Censorship in Schools is not Justifiable959 Words   |  4 Pages† Between the years 2000 and 2009 a total of 3200 books were challenged in school libraries in an attempt to expurgate, or censor, the content in books provided to students. Today the trend of censorship continues as popular novels such as The Hunger Games, The Fault in Our Stars, and Captain Underpants are censored from schools across the nation (Challenges by Reason).Censorship in regards to literature refers to the examination and suppressing of a book because of objectionable material. The processRead MoreDisadvantages Of Video Games1391 Words   |  6 PagesTran Pham Prof. Mallory Reeves English 52 28 September 2017 Virtual Games, Actual Loss In this morden world, â€Å"videogame† is a common topic for debate. The network of information technology has been installed globally, which leads to more and more games being created to satisfy human’s entertainment demand. The article on video games benefits, entitiled â€Å"Be a Gamer, Save the World† by Jane McGonigal, illustrates how games can play an essential role in solving problems which the world is facingRead MoreCensorship Is Monitoring Or Withholding Information Essay1694 Words   |  7 Pagesentertainment; but it is usually considered a threat to the consumer. Yet the consumer is not always the audience. Sometimes the threat is to a politician or government official. The debate over topics in the realm of what is acceptable and what should be banned only continues to rise as more taboo topics become acceptable. Some argue that keeping certain things behind closed doors is imperative for a harmonious living place. Others say that a small discours e is critical to remain sane. CensorshipRead MoreGender Differences Between Female And Male1520 Words   |  7 Pageswomen is encouraged and culturally disregarded. You can examine representations of women in sexualizing and objectified manner in the media including commercials, television programs, movies, music lyrics and videos, magazines, advertising, video games, and Internet sites where women are revealed wearing provocative cloths, and posing in ways that emphasize their body parts and sexual readiness. As Jean Kilbourne, an internationally recognized for her work on the image of women in advertising, clarifiesRead MoreCultural Appropriation And Its Effects On Society1965 Words   |  8 Pageshigh-fashion, cool, or funny when the privileged take it for themselves† (Workneh). Whether it is intentional or not, appropriating a culture involves partaking in the continuation of disempowering certain groups that are typically already marginalized within society. In spite of the slight confusion, cultural appropriation is far more than the idea of pizza merging from Italian immigrants and eventually becoming a food many people label as American. Many people tend to make the argument that there isRead MoreUnderstanding Inclusive Learning and Teaching in Lifelong Learning3626 Words   |  15 Pagesleaders who come from diverse backgrounds. The Scout Association is part of a worldwide educational youth movement. The values, which underpin and inspire its work are embodied in the Scout Promise and Law and in the Purpose of the Association. Within this framework, the Association is committed to equality of opportunity for all members. To carry out its work the Association seeks to appoint effective and appropriate Leaders, and to involve other volunteers in supporting roles, all of whomRead MoreThe Impact Of Increasing Food Demand And Urbanization3585 Words   |  15 Pagestraditional farming tasks has been underpinned urbanization. Indeed, competitiveness under the pressure of growing population prompts rural dwellers migrate wealthier regions to look for new opportunities. Migrating to cities implies a shift in employment within the food system; in other words, fewer people choose to work in agriculture and more prefer to work in transport, wholesaling, retailing, food processing and vending (Cohen Garrett 2009). The world’s urban population today is around 3.2 billionRead MoreGot Gmos?: Genetically Engineered Food and the Sustainability of Health and the Environment4857 Words   |  20 PagesFall 2006 People hold a very intimate relationship with food, whether it be for nourishment, a peace offering, trade, part of a religious practice, to provide a sense of community, or to satisfy a personal need. Its meanings are rooted deep within and are the foundations of many cultures. There was a time when humans were very connected to the food they ate. Not only did they know its origins, but they ate what was needed for survival. They were as much a part of earth as any other animalRead MoreAnalysis of Nike Inc.9194 Words   |  37 PagesAdidas. For instance, Adidas sponsored one of the world’s premiere soccer clubs, Real Madrid, while Nike sponsored Manchester United, also a world class soccer club in Great Britain. Adidas was also the Official Supporter of the Athens 2004 Olympic Games and the Germany 2006 World Cup in soccer. However, Nike’s presence was very evident in the World Cup: many teams in this tournament wore uniforms emblazoned with the unmistakable swo osh. The athletic footwear and apparel industry has enjoyed

Thomas Jefferson And The American Constitution Essay

When it comes to the understanding of the Constitution, Jeffersonian Republicans are generally characterized as strict constructionists who were opposed to the broad constructionism of the Federalists. This characterization however, fails to take into account the complexities of the domestic and foreign policies supported during the presidencies of Jefferson and Madison, as well as ideas held by the Federalists support the idea that they supported some principles of a strict constitutional interpretation when it suited their cause. Between 1801 and 1817 it is clear to see that both parties to some extent crossed their political lines when it was the best way to achieve their political agendas. On August 13th 1800, before his election Thomas Jefferson wrote to Gideon Granger, a future member of Jefferson’s cabinet, about taking down the Federalists, protecting the state s rights, and that the Constitution is the wisest piece of political literature to address the needs of such a varying and diverse nation(Doc. A). Thomas Jefferson was the Third president of the United States, the primary author of the Declaration of independence, and believed that America should grow as an agrarian nation with a limited central government and strong state governments. This document shows that Jeffersonian Republicans were strict interpreters of the Constitution by telling us directly that changing the federal constitution to hurt state governments defines this new nation as a monarchy, andShow MoreRelatedThomas Jefferson And The Declaration Of Independence1360 Words   |  6 PagesThomas Jefferson was a man who was born on April 13, 1743, he the third president of United States, author of the Declaration of Independence, a lawyer gentlemen farmer, he also was the father of the University of Virginia. Jefferson’s influences on government was to end federal government, to allow the Sedition and Alien Act to put an end to it, to end the taxes, and after ending taxes to release prisoners held by this act. Thomas brought a studied informality to the presidency. He used revenuesRead MoreGeorge Washington and Thomas Jefferson Contribution to Stable Government724 Words   |  3 PagesRevolutionary Contributions to Stable Government George Washington and Thomas Jefferson were two important presidents who had an enormous affect on our nation’s stable government and beginning years of our country. Each made their unique contributions to a new government under the Constitution after the failed adoption of the Articles of Confederation. After the war for independence, the Articles of Confederation, began to fail because there was no direct effective way to to collect revenue,Read MoreThomas Jefferson And The Constitution911 Words   |  4 Pagesopinions. However Thomas Jefferson the 4th president of the United States also known as the father of the constitution and Alexander Hamilton who was the author of the majority papers written as well as the leading member of the constitutional convention the both of them took part in creating the(factions) that lead to the political systems also known as democracy being introduced. James Madison was the principle intellecteal leader of the constitutional convention while Thomas Jefferson contributedRead MoreAlexander Hamiltons Contribution to America Essay908 Words   |  4 PagesIntroduction According to Scott (2008), the Constitution of America has undergone several translations within the history of America because they found it to be unclear. Whereas it appears discrepant that the unclear Constitution could be useful, the disagreement is the case (Robertson, 2005). Americans regard the Constitution to be helpful for the reason that it allows for diverseness of views. 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Opposing the Jeffersonian Republicans were the Federalists of America. The federalists craved for a mighty central government with less powerful state governments, and a loose interpretation of the Constitution. The two parties had divergent standpointsRead MoreThomas Jefferson and Philosophical Consistency Essay examples782 Words   |  4 PagesDBQ #3 Thomas Jefferson was an early American politician, who was well-known for his actions during his presidency. He was labeled as a Democratic-Republican, meaning he favored stronger rights of individual states, rather than a central government with a lot of power. That is, at least in the years prior to his presidency. After he was elected, however, his convictions totally changed. During his presidency, three major events; his war with the Barbary Pirates, his restrictive economic policiesRead MoreThe Causes Of The American Revolution1137 Words   |  5 PagesThe Revolution: The American Revolution happened because of the chain of complicated events. In the 1760s, I was around 3 years old when the British imposed unfair taxes on the colonist. Being colonist, my parents became very distressful due to the discrimination they had to experience. The colonist had enough with the taxation, and because the British mistreated them, they decided to fight to be free from England. Other factors also motivated them for their rights and freedom for instance, â€Å"commonRead MoreFederalists vs. Democratic Republicans922 Words   |  4 PagesThe United States of America was founded on a Constitution that was supposed to preserve our freedoms and certain liberties. All Americans at that time wanted to keep America a free an independent nation with rights for its people. However there was two different groups, the Federalists lead by Alexander Hamilton and the Democratic-Republicans led by Thomas Jefferson, which thought this could be achieved in very different ways. Thomas Jefferson and Alexander Hamilton were very different in theirRead MoreDbq #3 Thomas Jefferson and Philosophical Consistency Essay685 Words   |  3 PagesIn the years prior to Thomas Jeffersons presidency, he was a very vocal critic of a centralized federal government and he was an avid follower of the constitution, yet once he became Commander in Chief he changed his tune towards these issues. The three largest contradictions that stand out amongst his actions were his war with the Barbary pirates, using restrictive economic policies to achieve his goals, and his acquiring of Louisiana. Although these contradictions were for the good of the country

Impact of Consumer Protection Agencie in Nigeria

IMPACT OF CONSUMER PROTECTION AGENCIES IN NIGERIA: A STUDY OF CPC, CAFON AND CEON BY AMZAT SHERIFFDEEN ADEWALE MATRIC NO: 06076963 A PROJECT SUBMITTED IN PARTIAL FUFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF ARTS IN THE DEPARTMENT OF MASS COMMUNICATION, FACULTY OF MANAGEMENT AND SOCIAL SCIENCES, OLABISI ONABANJO UNIVERSITY, AGO-IWOYE, OGUN STATE. MARCH, 2012 CHAPTER ONE 1.0 BACKGROUND TO THE STUDY Consumer protection is defined as the efforts of the government and private organizations to ensure that the consumers are not exploited by the producers. Through consumer protection, the government ensures that the consumers derive maximum satisfaction from the goods and services available in the market. All of us are†¦show more content†¦1.1 DEFINITION OF PROBLEMS As a result of heavy profiteering by commercial organizations at the expense of the uninformed consuming public, governmental and independent consumer protection agencies, organizations and forums are being formed to address the apparent negligence of consumer rights, protection and customer care in service delivery. The enforcement of consumer rights is a serious problem in Nigeria. Consumers are often reluctant to enforce their rights for a variety of reasons: ignorance of their rights, poverty, and the judiciarys rigid adherence to strict legal rules that make it very difficult for consumers to prevail. When a consumer alleges that the defects in a particular product are the result of negligence, for example, the consumer must prove the acts or omissions in the production process that constitute negligence. The issue is complicated by the defense of foolproof system of production, which has become rather popular with manufacturers. The practice adopted by manufacturers is to demonstrate an impeccable system of production with a view to convincing the court that such a system is incapable of admitting any defect as alleged by the consumer. Decided cases show judicial inclination to accept such foolproof system as a defense. (See, e.g. Boardman v Guinness (Nig.) Ltd. (1980)

Current Issues in Marketing

Question: Discuss about the Current Issues in Marketing. Answer: Introduction As the business environment has become dynamic in nature, the organizations both SMEs and large organizations have been facing some major critical challenges related to marketing. Measuring the Return on Investment of marketing activities is the top marketing challenge in accordance to the 2015 State of inbound report (Thompson et al., 2013). Apart from this, there are some other issues such as pricing issues, segmentation issues, issues related to the issues and other strategic issues. Thus, in order to understand the possible marketing issues often faced by the organization across the globe, the current working scenario of Emirates Airline, UAE has been considered in the present report. As per the current global scenario, the airline industry is one of the fastest growing industries as it is supporting the globalization as well as internationalization objectives for businesses around the world (Hur, Won Moon Jun, 2013). Emirates Airline has been chosen for the current report since it is a major competitor for many global organizations. In the current report, an intensive analysis of the brand has been presented identifying the major critical issues. Background of the organization Emirates is airline organization, which is based in Dubai and the government of United Arab Emirates in 1985 first established the organization. One of the major activity performed by the organization is commercial air transportation service. Emirates Airline gains a huge popularity across the globe due to its extended services. Emirates currently operates 3400 flights each week. In addition, Emirates Airline is one of the fastest growing international airline. The annual growth of the company has never fallen below 20% (Selnes, 2013). It is identified that Emirates achieved the progress due to the ability of the workforce. The employees of Emirates understand the process of fitting the world together. The success of the organization does not only come from the industry and the customers; some external factors are also there to influence the business. Some critical factors such as global economy, shifting of population, trade and politics, diversity and sustainability could influence the business of Emirates Airline. After two decades of the establishment, Emirates has expanded its empire with the 85 aircrafts in more than 55 countries souring to 78 destinations (Namukasa, 2013). Furthermore, Emirates Airline has the largest number of cabin crew and they are failing from 95 different nationals. Figure 1: Logo of the organization (Source: The Emirates Group Companies, 2016) Goals: The major goal of the organization it to see the world from the top by enhancing what they perform Mission Statement: Emirates Airline exist to provide people with a new experience of watching the world. Vision Statement: The major vision of the organization is to make the civil aviation safe, remarkable and sustainable. Objectives: One of the major objectives of the Emirates is to retain and increase frequent business class travels market share. Another objective is to maximize the market share 45-60% by 2020 (Chen Hu 2013). The organization is also determined to tap the low cost carrier market share to ear return on investment of the organization. Another significant objective is promote Dubais Tourism activities and represent Dubai the world. Positioning statement: The finest in the sky Analysing the brand aspects The campaign of Emirates Airline continuous to grow from travel brand to global lifestyle brand. The campaign of Emirates Airline also includes the digital activities in a bid to engage with the young audience. The current scenario of the organization indicates that the new target of the organization individuals who are well-travelled, and ambitious to become well-travelled and the people who adopt the opportunity to try the unfamiliar. The brand aspect of Emirates Airline are discussed below with six different brand elements. Memorability: As mentioned by Hennig-Thurau, Hofacker and Bloching (2013), the brand elements help to achieve a greater level of brand awareness to the brand. The brands should be represented in a way that customers easily recall the brand at the time consumptions as well as the purchase. In such a context, the Emirate Airline gains the opportunity of running the operation from Dubai, which is one of the largest and economically developed cities in the world. Thus, attaching the brand name with the largest city Dubai creates a positive impression in the views of customers. Therefore, people remember the brand as Emirates, Dubai. Meaningfulness: The brand Emirate has an understandable meaning and it is credible. The name Emirates inherited from the United Arab Emirates (Shani Chalasani 2013). All big cities in Middle East come under UAE. Thus, people find a corresponding category while considering an inherent meaning. In addition, Fly Emirates represents a positive practice of nature such as flying in the sky. This indicates that people find a corresponding option in the name. Likeability: As mentioned by Brodie et al. (2013), the brand names should be inherently interesting and colourful and not necessarily directly related to the brand. In addition, the brand could use the recent trend for playful name that easily offer the readily available URL. In such context, the brand name Fly Emirates is one of the trendy names as people find a corresponding category in the name. The popular social media tool Twitter promotes the page of Fly Emirates. The above-mentioned criteria forms the offensive strategies toward building the brands. Likewise, the following three criteria forms the defensive strategies towards maintaining the brand equity. Transferability: As mentioned by Shapiro Varian (2013), transferability is referred to a degree based on which the brand elements could add brand equity to the products and services. Yoo and Bai (2013) added that marketers should know that brand ability should have the ability to add brand equity across geographical boundaries. In such context, Emirates Airline comes with an incredible idea to add brand equity and increase brand value. It is evident that each individual has the dream to fly in the sky or individual might have the fantasy to touch the sky (Dobruszkes 2013). Thus, the word Fly of Fly Emirates creates fantasy among people to fly in the sky or it generates the idea that if one could fly in the sky, also touch the sky. Likewise, Emirates gets into the mind of people and represent itself adding the brand equity. Adaptability: It is evident that customer perception, opinions and values keep changing over time (Gluckman, 2013). Therefore, the brand should be adaptable and flexible so that it becomes easier to change and update. However, the organization does not changes its brand logo or update. Emirates Airline has wide range of products and services based on the needs and demands of the industry. On the contrary, the organization promotes its products and services based on the current events and affaire. For example, in 2014, the footballer and the legend Pele and Cristiano Rolando joined Emirates global campaign to connect sports fan around the world as global ambassador for Emirates Airline. However, this strategy does not make the brand flexible. Protectability: This is the final criteria in selecting a brand element. This means the brand should be protectable both legally as well as comparatively (Gluckman, 2013). Therefore, the brands elements should be chosen in such a way that it could be protected globally. In such context, the brand name Fly Emirates becomes the synonymous with the service Fly Emirates. The above-mentioned discussion helps to learn that Emirates Airline has successfully presented its brand in the market. However, the Emirates could apply new strategies to represent the brand more successfully. Recommendation It has been identified that operational cost of Emirates Airline is extremely high and it is because of the large investment on technologies, best quality services and aircrafts. In such case, the organization needs to control its cost as well as minimize the overall cost through enhancement and development of operational activities. Emirates should focus on better utilization of the resources such as Aircrafts. They also need focus on the maintenance process. Another significant way of reducing the cost of operation is the implementation of the technologies. By developing the technologies, the organization could cut the labour cost. In response to the challenge of low price airlines in United Arab Emirates could offer advance level services as well as control the cost. Likewise, the organization may not have to reduce the price of the products. They could introduce its new brand as subsidiary, which must be based on the low cost. Conclusion On the completion of the report, it can be mentioned that the overall operation of Emirates Airline has been effective, as the revenue has increased. In addition, due to the increased global presence, Emirates has the control over the global market. However, ad discussed above, the organization needs to cut the cost of operational activities. Thus, in such as case, the organization could take the advantages of technologies. Progress in information technology is most important for extending the operation of Emirates Airline. With the help of the technologies, the company could align the business with E-Business for improving the services and increase customer satisfaction. Reference list: Brodie, R. J., Ilic, A., Juric, B., Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105-114. Chen, P. T., Hu, H. H. S. (2013). The mediating role of relational benefit between service quality and customer loyalty in airline industry. Total Quality Management Business Excellence, 24(9-10), 1084-1095. Dobruszkes, F. (2013). The geography of European low-cost airline networks: a contemporary analysis. Journal of Transport Geography, 28, 75-88. Gluckman, R. L. (2013). A consumer approach to branded wines. International Journal of Wine Marketing. Hennig-Thurau, T., Hofacker, C. F., Bloching, B. (2013). Marketing the pinball way: understanding how social media change the generation of value for consumers and companies. Journal of Interactive Marketing, 27(4), 237-241. Hur, W. M., Won Moon, T., Jun, J. K. (2013). The role of perceived organizational support on emotional labor in the airline industry. International Journal of Contemporary Hospitality Management, 25(1), 105-123. Namukasa, J. (2013). The influence of airline service quality on passenger satisfaction and loyalty: The case of Uganda airline industry. The TQM Journal, 25(5), 520-532. Selnes, F. (2013). An examination of the effect of product performance on brand reputation, satisfaction and loyalty. Journal of Product Brand Management. Shani, D., Chalasani, S. (2013). Exploiting niches using relationship marketing. Journal of Services Marketing. Shapiro, C., Varian, H. R. (2013). Information rules: a strategic guide to the network economy. Harvard Business Press. The Emirates Group Companies | The Emirates Group | Emirates Group Careers Centre. (2016). Emiratesgroupcareers.com. Retrieved 5 August 2016, from https://emiratesgroupcareers.com/english/about/companies/default.aspx Thompson, A., Peteraf, M., Gamble, J., Strickland III, A. J., Jain, A. K. (2013). Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education. Yoo, M., Bai, B. (2013). Customer loyalty marketing research: A comparative approach between hospitality and business journals. International Journal of Hospitality Management, 33, 166-177.